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Video Marketing 101: Healthcare Success with Video

January 23, 2013


Video marketing is not a 'trend' of the future, it's a marketing strategy that has grown online with tenacity, and has reached a pinnacle point where the experts at Quaintise can say that it's become an integral piece of the marketing puzzle. Over the years Video marketing has grown from a fledgling technique with limited resources; to an entire campaign all its own with endless branding possibilities and limitless audience engagement possibilities.


Video Marketing by The Numbers

Whether you're a web designer, video producer, healthcare marketer, or advertising agency, you inherently know that videos produce results. You might not have always been able to prove how effective Video marketing was in quantifiable ways, but you knew it worked. Today, you have the numbers to back up those claims. Numbers like these:


According to research conducted by ComScore, websites with video content hold viewer attention for more than two minutes longer on average than sites without video files.


Another survey carried out by AimClear found that video listings that appear in the universal search rate experience as much as a 41 percent higher click-through rate than their plain-text competitors.


One final study put together by the Forrester agency discovered that websites with a good Video marketing strategy in place increased their likelihood of being ranked on the first page of the Google results by as much as 53 times.


Video offers a unique addition to many websites, providing content in a different form both for search engine benefit and audience benefit. The numbers easily show that healthcare websites with videos receive higher engagement than those without. Hospital websites with targeted and quality videos capture their audiences attention at a much greater level than those without. And, almost more importantly, healthcare websites with videos are received better by Google than those without.


Why? Simply put, adding a video to your site, a quality video made professionally by a marketing team with production experience like Quaintise, shows to your audience and to Google that you are invested in your website. Videos show that you are committed to success, committed to providing the best user experience that you can, and committed to offering information beyond the traditional methods.


Video Marketing 101

Getting started with Video marketing for a physician's office of hospital begins with setting yourself up for success. This begins with utilizing the proper channels such as Youtube, Facebook, Vimeo, Twitter, Pinterest, LinkedIn and Google+. You need to be aware of your website capabilities as far as hosting videos. You also need to be aware of production costs and the value of professional production.


Secondly, you need to sit down with the team at Quaintise to discuss your goals. Are you looking to utilize the video to increase search engine rankings, increase Fan engagement, increase conversions or all of the above. Talk to the healthcare marketing professionals at Quaintise about what you hope to achieve with this video.


Next, consider the time frame of these videos to be produced. Will these videos be dependent on a quick turn-around to answer social media inquiries in 'real-time?' Will these videos be extended in length to achieve educational and informational purposes, which will extend the turn-around time?


Consider your audience in combination with your video goals. The demographic of your audience and the goal of your video will greatly shape the production of the video. Quaintise Video marketing professionals have the experience and know-how to help you answer these questions and many more.


Quaintise Video Marketing

Go big or go home, right? Quaintise video marketing includes a highly experienced and talented production staff combined with expert marketing professionals in Los Angeles and Scottsdale. Give us a call today to find out more!