Building a brand, marketing your brand, and inciting conversations in media are all tactics leading up to one thing; web influence. Influence on the web is paramount to increasing brand awareness, brand recognition, and thus augmenting your customer base...
Kandice Linwright
Recent Posts
“Aspirin and Cellophane were once trademarks that weren’t adequately defended. Now they’re generic.” – Alan C. Drewsen, Executive Director of the International Trademark Association What is your brand? Is it an idea, a feeling, a trend, or something...
If you haven’t heard of HARO.com (Help a Reporter Out), it’s a superb resource for connecting journalists with expert sources. The site began nearly on accident, as many of these social resources do, by a former PR guru who had connections to everyone....
Understanding your target audience is crucial to building a successful marketing plan, and thus translating that plan into effective action. Whether the campaign is in Phoenix advertising, Scottsdale public relations, or online media, appreciating your...
Any Scottsdale public relations professional will gladly point out how useful social media has become, but when you ask them to explain their social media PR techniques and strategies, they’ll tell you ‘it’s a trade secret.’ Unfortunately, for business...
Managing your team’s creative process can be daunting. Graphic artists, advertising professionals and promotional firms can all be extremely passionate about their work, and are sometimes hard to reign in. When it’s your business, your brand, and...
In a world where journalism ruled all forms of communication, where the newspaper was the only form of contact between the East and West, when an editor had the power to influence a city, state, even a nation with the power of the pen, ‘we the people’...
Branded content is a form of marketing that is custom created for your business message. Branded content is insightful, informational, targeted, and developed with a tone that matches your brand message. In the simplest terms, branded content is the...
As we continue our discussion regarding market research, the preference for qualitative or quantitative becomes a concern for many public relations and advertising firms. While at Quaintise we feel it’s critical to employ both market research techniques,...
Whether you’re running a Phoenix public relations campaign, or a Scottsdale advertising campaign, every marketing plan must be preceded by market research. There is not much point to running an advertising campaign targeted at the wrong demographic, or...