Latest Healthcare Marketing Insights


Why Email Remains One of Physician’s Most Powerful Marketing Tool

The face of health care marketing is changing. While content marketing, social media marketing, mobile marketing and real-time marketing seem to be the prevalent strategies of 2014, many physicians are holding steady with some ‘old’ marketing methods –...

Capitalizing on Digital Doctor-Patient Communication in 2014 - Key Statistics

Doctors and patients don’t communicate well, at least according to a recent poll released at the World Diabetes Congress of the International Diabetes Federation in Australia. The trouble with the perceived results is the simple fact that a better...

5 Email Marketing Tips To Ensure Conversion Sucess

While the current healthcare marketing strategies of mobile and social media are all the rage, don’t let email marketing fall to far off track. Recent studies have shown that 91% of all consumers still check their email daily. Most importantly, according...

Email Marketing is Now More Effective Than Ever

The rumor is that email marketing for health care is dead, or at least dying a quick and painless death, ever since Google updated it’s email platform to include Promotions and Updates Inbox Tabs. In reality, the rumors that email marketing has died have...

Gmail Tabbed Inbox - Promotions - Even The Name Suggests Opportunity for Healthcare Marketers

Healthcare marketing at Quaintise is more than campaigns, numbers and analytics – it’s about innovating, evolving, and revolutionizing our own industry with inventive strategies that stay ten steps ahead of everyone else. We’ve known about the new Gmail...

4 Tips for Increasing Your Email Open Rate with the New Gmail Tabbed Inbox

If you use Gmail as your primary email platform, you’ve no doubt noticed a few changes have occurred over the past few days. Things are looking a bit different in your inbox, and for millions of Gmail users a new Gmail design and filtering system means...