Our latest agency news and breaking down the business of wellness.


Capitalizing on Digital Doctor-Patient Communication in 2014 - Key Statistics

Doctors and patients don’t communicate well, at least according to a recent poll released at the World Diabetes Congress of the International Diabetes Federation in Australia. The trouble with the perceived results is the simple fact that a better...

Should Physicians be Utilizing Facebook?

At Quaintise, we understand that as social media tools become ubiquitous with healthcare marketing and advertising, fears will increase as to their true purpose and possibilities. These tools (Facebook, Twitter, Pinterest, etc) are synonymous with big...

HIPAA Changes the Game for Healthcare Marketing

The Health Insurance Portability and Accountability Act of 1996, also known as HIPAA to anyone in the healthcare field, received an update this past week with the release of a new 536-page ‘HIPAA omnibus final rule.’ The momentous update clarifies...

Real-Time Relationship Building in 2013

In healthcare marketing we often talk about building your business brand, building trust between your brand and your audience, and cultivating relationships through all forms of media. In 2013, the next generation of brand building will be in real-time;...

Healthcare Marketing in the Age of HIPAA Fears

The acronym HIPAA alone causes physicians and some healthcare marketing agencies to shudder in fear. The thought of running a successful Facebook campaign for a medical organization is nearly, well, unthinkable for many healthcare marketing agencies in...

Facebook and Physicians – Following HIPAA Regulations

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