How mobile is your business? According to a new study released today from Acquity Group, 70% of marketers plan to increase their mobile marketing budgets for 2013. Are you one of those marketers or businesses looking to increase their mobile presence?...
Kandice Linwright
Recent Posts
In business, whether it’s in the hotel industry or medical industry, there’s traditional marketing in Scottsdale with print, online, tv and radio, and then there’s the kind of handshake, face-to face, look-in-the-eye marketing that only a business owner...
The internet provides limitless possibilities for business both great and small. From the mom-and-pop restaurant down the street to the high-rise medical building in downtown Los Angeles, building a brand presence online is essential, and manageable....
“On any given day, more people are posing health questions to Google than posing health questions to their doctors.” — Google’s chief health strategist, Dr. Roni. Do you remember that quote? In January of 2011 we ran a very popular healthcare marketing...
Since the dawn of Facebook, photos have been the most commonly used form of status update. From crazy college party photos to family photos and vacation photos, sharing photos on Facebook has always been somewhat of a staple of not only Facebook...
In terms of branding and marketing, going social can be a scary proposition for many companies. Going social means opening yourself up to criticism, possibly some bad reviews, and the completely unpredictable. However, going social can also mean reaching...
While we’re on the subject of taking risks with your brand, let’s dive a little bit deeper into why you would take a great marketing risk. Why would you put it all on the line? What steps would you have to take to ensure that the risk is well calculated?...
As a small business owner, the CEO of a Fortune 500 company, or a medical professional in charge of multiple offices, how great of a marketing risk are you willing to take? Think about that question for a moment. Could you risk losing income to stand by...
There’s been a lot of talk about Google+ recently, and with the stark decline in Facebook shares and recent leveling-off of Pinterest, many are looking back at Google+ with interest. But how can medical practices and healthcare professionals use Google+...
Understanding what your audience wants is paramount to creating a successful marketing campaign. No matter what medium you’re using, what message you’re sending, or what marketing firm you’ve contracted, knowing what your customers and fans want can mean...