Healthcare marketing is an obstacle course, a long one. It’s a marathon with wind sprints and math equations. Healthcare marketing is integrative and inherent, risky and calculated, and unless you can devote 24 hours a day, 7 days a week to promoting...
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As a medical professional, whether a family physician, an OB GYN, a specialist or somewhere in-between, you understand the importance of social media and the significance of generating conversations and engagement with your brand. You are keenly aware...
Who is the hero or heroine of your storytelling? Who is the brand champion? If it’s your brand itself, your business, even yourself, you’re running your content marketing campaign all wrong. The key to your storytelling and content marketing success is...
Facebook will soon take retargeting to a whole new level, and not just in healthcare marketing terms. Last month Facebook announced partnerships with companies that allow tapping into outside sources of data to learn more about target audiences,...
I’m sure you’ve seen them – those Facebook posts from happy customers explaining a recent amazing experience at a local restaurant or grocery store. I came across one today that was posted by a restaurant-goer on the Facebook Wall of a Chili’s. It was...
At Quaintise, one of the most common concerns that we hear from potential clients is, “I don’t’ even want to know what’s out there on Google about me.” It’s a relevant fear. For physicians, the healthcare marketing field has changed so dramatically in...
We spend a lot of time discussing how to market your business, how to run a successful Facebook campaign, integrating storytelling, and how to select the perfect advertising platform for your medical team. But all too often healthcare marketing agencies...
One of the most common questions our Quaintise healthcare marketing agency receives from new clients is “What advertising platforms will drive the most traffic? Where will I see the greatest ROI?” Because every single penny counts when it comes to...
Big data is the future of healthcare marketing, but big data does not mean bigger marketing, it simply means smarter marketing. Bigger data does not necessarily mean advertising on a grander scale, or marketing through even more platforms with multiple...