How important is brand trust? Undoubtedly, brand trust is the single, most sought-after objective of every marketing strategy. Brand trust equals brand equity, which turns into amazing profit for any given company. But how does brand trust work? Martin...
Running a successful Facebook marketing campaign is complicated. Beyond the time it takes to personally connect with your target audience and network with your demographic, Facebook marketing requires a strict objective, measurable goals, and a plan....
Every holiday is a business opportunity. Have you heard that line before? “Everyone knows that Halloween was invented by the candy companies to make a buck…” We know the reality of that not to be entirely true. However, there is enormous opportunity in...
Without a supreme understanding of your target audience, you are running a marketing campaign completely blind. You might think you know your audience, perhaps their general age or gender, but if you can't truly break it down, segment your audience down...
In the age of social media and real-time marketing, psychographic profiling and segmentation is the golden ticket. While segmenting and fragmenting might refer to income, employer, job title, age, gender, and categorical aspects of demographics,...
If you’ve been following the Quaintise blog (which you can easily do by Liking our Facebook Page), you’ve probably noticed that we spend a lot of time discussing brand building in real-time, creating unique brand experiences, and the importance of...
As a new business owner with a big idea, it is possible to go too big too fast. Often times, with an unrealized brand but a enthusiastic idea, the focus and targeted audience becomes lost in the mix. While having an experienced public relations firm...
Understanding your target audience is crucial to building a successful marketing plan, and thus translating that plan into effective action. Whether the campaign is in Phoenix advertising, Scottsdale public relations, or online media, appreciating your...
As we continue our discussion regarding market research, the preference for qualitative or quantitative becomes a concern for many public relations and advertising firms. While at Quaintise we feel it’s critical to employ both market research techniques,...
Whether you’re running a Phoenix public relations campaign, or a Scottsdale advertising campaign, every marketing plan must be preceded by market research. There is not much point to running an advertising campaign targeted at the wrong demographic, or...