Latest Healthcare Marketing Insights


What can a Healthcare Marketing Agency Do for Private Equity?

One of the main reasons that private equity firms are so skilled at purchasing, improving, and selling companies is that they take advantage of economies of scale. However, that requires strict attention to detail and the ability to rely on their...

Simplifying the Healthcare Brand Experience in 3 Steps

Brand marketing in healthcare is not just a catch phrase or a trend, it’s a reality that truly matters, and one that the professionals at Quaintise take incredibly seriously. Every company from every industry begins with the same basic ingredients: a...

Re-Imagining the Physician's Front Office with Healthcare Marketing Trends

Much like a Facebook Cover Photo is your social media first impression, and your website is your web first impression, the front office of your practice is the physical first impression that you as a brand and a business will leave on a new patient. In...

Positive Vibes Going Viral for Physicians on Facebook

I’m sure you’ve seen them – those Facebook posts from happy customers explaining a recent amazing experience at a local restaurant or grocery store. I came across one today that was posted by a restaurant-goer on the Facebook Wall of a Chili’s. It was...

Content Marketing - 2013's Buzz Phrase

Content marketing is HUGE right now. It’s been the “word du jour,” as Forbes.com calls it, for more than a few months. And in healthcare marketing, content is still king. With the ability to serve multiple purposes and show the client tangible progress,...

Marketing to Habits

In writing our previous piece of content regarding Apple’s recent court battle with Samsung, I ended the blog with this line; Apple has branded itself so incredibly well with regards to tablets that it is inherent in our minds to automatically look for...

Back to Basics: What is a Brand?

What is your brand? Is it just a logo, a tagline? Is it a storefront, a website? Perhaps your brand is an experience, an emotion that each ‘fan’ feels with each company interaction? We’ve spent a lot of time talking about digital marketing, holiday...

Why All Business Owners Should Function as Newpaper Editors

In a world where journalism ruled all forms of communication, where the newspaper was the only form of contact between the East and West, when an editor had the power to influence a city, state, even a nation with the power of the pen, ‘we the people’...

How To Build a Strong Business Brand

The downfall of every business is the race to the top. Unprepared runners run out of energy, strength and determination before the race ends, failing at completing their goal or sluggishly crossing the finish line with nothing to show for it. Marketing...