Most businesses were not prepared for managing healthcare marketing in the midst of a global pandemic. Although this type of challenge was predicted to impact the medical industry, the sudden onslaught has left many business owners scrambling to put...
For many healthcare providers, normal services have come to an abrupt halt as a result of the coronavirus pandemic. As hospitals struggle with the influx of COVID-19 patients, most individuals are prevented from seeing their doctors and other healthcare...
Leaders in healthcare marketing are continuously altering marketing strategies based on evolving trends, emerging technology, and, most importantly, results. So, when the time comes to choose between sticking with tried-and-true traditional marketing...
It’s 2018, do you know where your marketing is? If you follow a well-defined strategy, perform quarterly goal assessments, and conduct regular competitive analyses, chances are your marketing is in good shape and among the top brands in the life sciences...
Finding the right health and wellness marketing strategies to grow your business may feel like a daunting task. Getting the right message, to the right audience, at the right time is easier said than done in this day and age. In many ways, technology has...
If your practice, or your physicians, do not have a blog and social media accounts…well, let’s just say you could be living under a rock. Content Marketing, content development, content management, or whatever you’d like to title it, moves from the blog...
While the current healthcare marketing strategies of mobile and social media are all the rage, don’t let email marketing fall to far off track. Recent studies have shown that 91% of all consumers still check their email daily. Most importantly, according...
If you see beauty in efficiency – the type of efficiency that brings tears to your eyes – you’ll want to jump on the Big Data bandwagon. In fact, with data scientists who specialize in the healthcare marketing field, efficiency in marketing and targeting...
Everyone in healthcare and medical marketing is talking about Big Data. If you’re marketing and advertising team has not mentioned this term to you yet, it’s time to seek out another agency. According to Forbes.com, Big Data is the biggest game-changing...
Healthcare marketing is a delicate dance precision pitching and well-crafted brand messaging. It’s about getting it right the first time, engaging a target audience actively, visually and contextually. An aspect of healthcare marketing that many Los...