Latest Healthcare Marketing Insights


Healthcare Marketing to Improve the Patient Experience

For a healthcare marketing firm, whether you’re in LA or Scottsdale, one of your ultimate goals is to improve the patient experience through social media, print materials, video and more. By improving the patient experience with your client’s brand, you...

80% of Internet Users Look Online for Health Information

Google estimates that people use ten online sources before they make a decision. How many medical resources, physician websites and competitors do you think your patients view before reaching your website or social profile? If you understand the...

Going Viral - The New Healthcare Marketing Medium

Facebook users are 24% more likely to view a brand positively if recommended or ‘Shared’ by a friend than users who hadn’t seen a recommendation but saw a News Feed update directly from the brand itself. Plainly speaking, if your friends Share, Like,...

Brand-Safe Advertising Now Available on YouTube

YouTube has come a long way since it’s inception just seven years ago. Since that time, it’s become a hub for amateur video, professional video, musicians, educators, physicians, and much, much more. In terms of advertising, however, YouTube has...

Quaintise Announces The Launch Of New Division - QDigital

A revolution is transforming healthcare. Digital health technologies are enabling healthcare providers to run their organizations more efficiently and effectively. Patients are increasingly taking control over their own care. Healthcare across the world...

Marketing to Habits

In writing our previous piece of content regarding Apple’s recent court battle with Samsung, I ended the blog with this line; Apple has branded itself so incredibly well with regards to tablets that it is inherent in our minds to automatically look for...

Apple Loses Court Battle, Wins Marketing Numbers

As a Los Angeles marketing firm, we always have an eye on not only marketing trends, but what’s going on with patents and different court cases. Recently, Apple was hit hard when a British judge ruled that “Apple must run ads in the U.K. newspapers...

Taking Branding to the Next Level

We talk about branding here every single day. At Quaintise, we live, eat and breathe brand marketing. Whether you’re in LA or Scottsdale, brand marketing can be applied to every aspect of your business. However, there are instances when you can take...

Brand Building - The Problem is the Solution

When starting a new business, or reevaluating what you’ve got, your first step should be analyzing your brand. A brand audit conducted by experienced Los Angeles marketing professionals can help you determine if your brand is getting the job done. Is...

Simple Strategies for Mobile Marketing

How mobile is your business? According to a new study released today from Acquity Group, 70% of marketers plan to increase their mobile marketing budgets for 2013. Are you one of those marketers or businesses looking to increase their mobile presence?...