Latest Healthcare Marketing Insights


Online Marketing Tips for Success

The internet provides limitless possibilities for business both great and small. From the mom-and-pop restaurant down the street to the high-rise medical building in downtown Los Angeles, building a brand presence online is essential, and manageable....

Leveraging Google Search for Healthcare Marketing in 2012

“On any given day, more people are posing health questions to Google than posing health questions to their doctors.” — Google’s chief health strategist, Dr. Roni.   Do you remember that quote? In January of 2011 we ran a very popular healthcare marketing...

Is Facebook Turning Into Pinterest?

Since the dawn of Facebook, photos have been the most commonly used form of status update. From crazy college party photos to family photos and vacation photos, sharing photos on Facebook has always been somewhat of a staple of not only Facebook...

Facebook Integration Just got a Boost

In terms of branding and marketing, going social can be a scary proposition for many companies. Going social means opening yourself up to criticism, possibly some bad reviews, and the completely unpredictable. However, going social can also mean reaching...

Risky Business - Marketing with Courage

While we’re on the subject of taking risks with your brand, let’s dive a little bit deeper into why you would take a great marketing risk. Why would you put it all on the line? What steps would you have to take to ensure that the risk is well calculated?...

How Great A Risk Would You Take?

As a small business owner, the CEO of a Fortune 500 company, or a medical professional in charge of multiple offices, how great of a marketing risk are you willing to take? Think about that question for a moment. Could you risk losing income to stand by...

Are You Utilizing Google Plus?

There’s been a lot of talk about Google+ recently, and with the stark decline in Facebook shares and recent leveling-off of Pinterest, many are looking back at Google+ with interest. But how can medical practices and healthcare professionals use Google+...

Remarkable Marketing Myths and Truths

Understanding what your audience wants is paramount to creating a successful marketing campaign. No matter what medium you’re using, what message you’re sending, or what marketing firm you’ve contracted, knowing what your customers and fans want can mean...

Avoiding Spam Filters when Email Marketing

Email marketing is a crucial piece of your integrated marketing puzzle, yet all too often business owners abuse the power of email and get hit with Spam labels. It’s not surprising. Who wants to receive dozens of emails a day from businesses you’ve never...

An Interesting Look At Integration and Fragmentation

I came across an interesting article in Bloomberg Business Week this morning regarding how fragmentation is ‘shredding what once was a healthy marketing budget,’ and how integrated marketing can help you overcome these budget defaults. As a renowned...