Latest Healthcare Marketing Insights


Brand Marketing - A Great Story

Effectively communicating your company story; it’s the foundation of what we do at Quaintise. When marketing and advertising is moving a million miles a minute and consumers are connecting with brands on a whole new level, how do you keep them engaged...

Instant Engagment Marketing

Instant engagement is the key to a brand’s success in the future of social media marketing. Creating that brand experience when a consumer walks into your store is one thing, and still extremely important, however creating that instant connection and...

New Facebook, New Brand Engagement Possibilities

With the new update to Facebook, and the recent implementation of Google Plus, brand marketing is moving to different heights. Marketing teams and PR professionals are rushing to stay ahead of the curve, integrate these new updates into their...

The New Facebook - F8

The entire world is talking about Facebook today. Many of them are grumbling, many of them are confused, and many of them are vowing to jump over to Google Plus. So, for the purposes of our short and sweet Friday article, let’s set the record straight on...

Netflix Fumbles Its Rebranding Strategy

The price increase was just the beginning of the Netflix rebranding strategy, a strategy that they have not only fumbled, but let the other team return for a touchdown. Let’s look past the fact that Netflix lost over 1 million subscribers after its price...

Netflix – A History of Branding

Families have been buzzing about the recent Netflix price increases and brand changes. We’ve talked about rebranding your company quite a few times before. When Starbucks changed its logo a few months back, the industry was keen on pointing out how the...

Madison Avenue Walk of Fame

Imagine developing an advertising platform and brand that generates revenue, increases brand equity and withstands the test of time. Now imagine that your brand has been added to the New York Madison Avenue Advertising Walk of Fame. What more could you...

Brand Identity Development - Make Your Brand "Human"

As promised, today we’re going to walk you through the process of brand identity development. Where do you start? How do you create a unique brand personality? How do you revaluate the brand identity that you currently have? Many time, corporations and...

What is Brand Identity?

Building your business identity, your brand identity, can honestly be one of the most strenuous marketing tasks that you'll ever undertake for one simple reason; this will be how the entire world views your product for a very, very long time. There's a...

Really Understanding Your Audience

Without a supreme understanding of your target audience, you are running a marketing campaign completely blind. You might think you know your audience, perhaps their general age or gender, but if you can't truly break it down, segment your audience down...