Latest Healthcare Marketing Insights


Press Release 101 – Using the Right Words

The inherent point to every press release is to grab attention, and over the years public relations professionals have increased their vocabulary to include big, compelling phrases to hopefully persuade news sources to publish their stories. However,...

Back to Basics: What is a Brand?

What is your brand? Is it just a logo, a tagline? Is it a storefront, a website? Perhaps your brand is an experience, an emotion that each ‘fan’ feels with each company interaction? We’ve spent a lot of time talking about digital marketing, holiday...

Marketing Genius Behind the NFL's Flex Schedule

Football is a religion. Well, some people will tell you that. A few weeks ago we dove into the expert marketing behind the NFL’s push to grab female fans, including its Breast Cancer Awareness efforts during the month of October. While at Quaintise we...

Five Steps to Medical Search Marketing Success

While we enlist many different forms of advertising and marketing for clients in nearly every industry, medical marketing is something that Quaintise has always had a keen knowledge of. Every industry is distinctive, and requires unique marketing...

Extending a Marketing Campaign into "Round Two"

It’s incredibly difficult to run a successful marketing campaign in the first place, but running a second act, or continuation of the first campaign, is nearly impossible. You can integrate your campaign by adding social media elements, hoping to...

Halloween Marketing - Oh the Possibilities

Every holiday is a business opportunity. Have you heard that line before? “Everyone knows that Halloween was invented by the candy companies to make a buck…” We know the reality of that not to be entirely true. However, there is enormous opportunity in...

Is Zombie Marketing Right For Your Brand?

With Halloween just around the corner, I wanted to share with you an interesting genre of marketing that has boomed in the past few years; Zombie Marketing. Sounds a bit out there, right? Let’s just say, for the sake of Halloween, that you wanted to...

Digital Brand Marketing and Engagement

There is a fine line between innovative, entertainment focused digital marketing and deceptive practices, and even the Federal Trade Commission is confused on where that line should be drawn. Entertainment, specifically music, combined with pioneering...

Two Advertising Scenarios, Two Completely Different Outcomes

There have been some interesting stories featured this week in The New York Times and Marketing Week, both featuring popular soft drink brands, both presenting two different branding scenarios. Scenario one; Coca-Cola’s new ‘retro’ campaign increases...

NFL and American Cancer Society - Cause Marketing Genius

Cause marketing can be incredibly successful for both the non-profit organization and the for-profit organization involved, if it’s marketed correctly. With integrated advertising and a well thought out marketing plan, cause marketing can be mutually...