Latest Healthcare Marketing Insights


Brand Trust - How Important is the Source?

How important is brand trust? Undoubtedly, brand trust is the single, most sought-after objective of every marketing strategy. Brand trust equals brand equity, which turns into amazing profit for any given company. But how does brand trust work? Martin...

Facebook Brand Reputation Management Revisited

‘Tis the season for controversy. The TICL reality show “All-American Muslim” is garnering a lot of it, and the brands that have decided to pull all advertising from the show are taking the brunt. Lowe’s pulled all advertising last week, as we mentioned...

Marketing in a Down Economy

How does the housing market affect the advertising market? It seems like a silly association, but according to Mike Sheldon, CEO of Deutch/LA and marketing manager for ad campaigns for Volkswagon of America, Sony Playstation, and Dr. Pepper, considers...

Lowe's Brand Reputation Management

Where you advertise says a lot about your brand message. Remember when millions of dollars in advertising was pulled from spots on Glen Beck’s Fox show? Creating a successful marketing campaign is more than just building a brand, creating some...

Twitter's New Brand Pages

We don’t often talk about Twitter here on the Quaintise blog, but can be an integral part of your social media brand campaign. Like Facebook, Twitter relies on engagement, connections, and conversation. This week some exciting news has comes out of...

Jack Daniel's and Exclusive Brand Advertising

'We'd rather ask for your patience than your forgiveness.'   This was the brand message back in the 1950’s from Jack Daniels. At a time when brands were pulling back on all forms of advertising, Jack Daniels was going full speed ahead, even when the...

Hiring Brand Ambassadors, Not Just Employees

Measuring a strong, consistent and successful business brand is not just about the sales numbers and the number of Facebook Fans you have, it’s about how your employees feel about their job. Do your employees love where they work? Were they Fans before...

The Complicated Marketing of Vaccines

The medical marketing of vaccines, like every other product out there, can either be marketed successfully with a positive brand message, authenticity and consistency, or it can fail with a poor story line and inconsistent plot. Without getting too...

Cyber Monday Marketing - Branding a Day

In the beginning, before the hype of Cyber Monday, it was nothing more than a marketing ploy implemented ingenuously by Shop.org. However, today, Cyber Monday 2011, has gone far beyond just marketing hype and has grown to literally become the busiest...

Running a Successful Facebook Campaign_Case Study

Running a successful Facebook marketing campaign is complicated. Beyond the time it takes to personally connect with your target audience and network with your demographic, Facebook marketing requires a strict objective, measurable goals, and a plan....