Let’s talk brands, as we always do. On Monday, Bloomberg released their 2011 greatest brand rankings, something that we at Quaintise are very keenly watching. As part of Interbrand’s Best Global Brands of 2011, the list includes the most influential,...
Yesterday we talked about Facebook’s Edgerank and what it all means. In social media marketing and brand marketing, understanding how to reach your target audience is paramount, so understanding Facebook’s Edgerank should really be second to none. There...
Facebook’s EdgeRank; it’s either silently killing your social media marketing efforts or making your life very easy. Much like Google, Yahoo and Bing rate websites and rank them based on their overall score (Google uses PageRank), so too does Facebook,...
As we work out way well into 2012, it’s always fun to look back at what others have done in 2011 and base our future marketing plans avoiding every mistake that the others have made. Last week we talked about setting yourself up for marketing success in...
Deciding on your business New Year’s Resolutions for 2012 is all about setting yourself up for success. You are going to make 2012 an amazing year for your business. Think positively, but realistically, and jot down some ideas for what you want to happen...
Happy Holidays! This purgatory week between Christmas and New Year’s Eve is commonly known as the week when you sit back and reanalyze your business. You take a look at your brand, your marketing efforts, your message, advertising, and overall financial...
How important is brand trust? Undoubtedly, brand trust is the single, most sought-after objective of every marketing strategy. Brand trust equals brand equity, which turns into amazing profit for any given company. But how does brand trust work? Martin...
‘Tis the season for controversy. The TICL reality show “All-American Muslim” is garnering a lot of it, and the brands that have decided to pull all advertising from the show are taking the brunt. Lowe’s pulled all advertising last week, as we mentioned...
How does the housing market affect the advertising market? It seems like a silly association, but according to Mike Sheldon, CEO of Deutch/LA and marketing manager for ad campaigns for Volkswagon of America, Sony Playstation, and Dr. Pepper, considers...
Where you advertise says a lot about your brand message. Remember when millions of dollars in advertising was pulled from spots on Glen Beck’s Fox show? Creating a successful marketing campaign is more than just building a brand, creating some...