Latest Healthcare Marketing Insights


Integrated Advertising, Don't Be Afraid to Go Big

“We can't stuff the genie back in the bottle, and wishing it would all slow down is also not a viable strategy, so how do we compete against a seemingly infinite universe of competitors?” – Don Meek, EVP/Tribune Digital at Tribune Company   Integrating...

Real-Time Brand Monitoring for PR

When it comes to monitoring your brand, there’s a lot to take in. From social media outlets such as Facebook, Twitter, LinkedIn, to blogs, news publications, video sites and comment forums, monitoring your brand can be incredibly overwhelming. While a...

Is It Time To Reinvent Your Brand?

What are your business goals? This is the golden question, the one every public relations firm and advertising agency should be asking every new client. When you started your business, were you excited about the possibilities for growth, of influence, or...

To Survive You Must Adapt

There’s been quite a buzz online this week about cultivating connections with your audience for many reasons. Many in the SEO field are noticing some changes in Google’s algorithms where visitor behavior and user experience is becoming more crucial than...

Limiting Your Audience, A Scary Proposition

As a new business owner with a big idea, it is possible to go too big too fast. Often times, with an unrealized brand but a enthusiastic idea, the focus and targeted audience becomes lost in the mix. While having an experienced public relations firm...

Your Logo is More Than What it Seems

Brand awareness, brand recognition, and ultimately brand equity lies within the power of your business logo. While there are many marketing techniques to augment your brand reputation, having a logo that speaks to people with consistency and...

From Problem to Solution - Making the Sale

We are all in the business of sales. Whether you’re looking to grow your customer base, sell more products, increase patient load, or generate some new leads, sales plays a huge role. And whether it’s through strategic marketing plans, public relations,...

Submitting the Perfect Media Pitch

Any business, whether it’s big or small, can gain a lot from just a little press coverage. As the old saying goes, no press is bad press, and while that’s true in most cases, it’s always better to have the press on your side when building your brand....

Customers or Brand Advocates?

What holds more value; a lifelong customer or a customer that campaigns for your brand? What do you think resonates more with customers; service and accountability or price and product? As we’ve gone over in the past, brand equity can completely erase...

Selecting Influencers For Your Brand

Building a brand, marketing your brand, and inciting conversations in media are all tactics leading up to one thing; web influence. Influence on the web is paramount to increasing brand awareness, brand recognition, and thus augmenting your customer base...