In the age of social media and real-time marketing, psychographic profiling and segmentation is the golden ticket. While segmenting and fragmenting might refer to income, employer, job title, age, gender, and categorical aspects of demographics,...
If you’ve been following the Quaintise blog (which you can easily do by Liking our Facebook Page), you’ve probably noticed that we spend a lot of time discussing brand building in real-time, creating unique brand experiences, and the importance of...
I love Pandora, and here’s why; it’s personalized to my style of music. I put in a few songs or artists that I enjoy, and Pandora puts together an entire array of stations to fit my personal preference. I love Google because it is looking to do the same...
Understanding your brand is one thing, translating the brand into an effective message is another thing, but understanding your brand from the audience’s point of view is an entirely different conversation. User experience has been a huge topic for the...
Advertising is Dead, and So Is the Customer was the headline on CNN Business this week. The headline didn’t get a lot of attention because we’ve all heard that line before. Advertising is dead, print marketing is dead, radio is dead; they’re all...
“We can't stuff the genie back in the bottle, and wishing it would all slow down is also not a viable strategy, so how do we compete against a seemingly infinite universe of competitors?” – Don Meek, EVP/Tribune Digital at Tribune Company Integrating...
When it comes to monitoring your brand, there’s a lot to take in. From social media outlets such as Facebook, Twitter, LinkedIn, to blogs, news publications, video sites and comment forums, monitoring your brand can be incredibly overwhelming. While a...
What are your business goals? This is the golden question, the one every public relations firm and advertising agency should be asking every new client. When you started your business, were you excited about the possibilities for growth, of influence, or...
There’s been quite a buzz online this week about cultivating connections with your audience for many reasons. Many in the SEO field are noticing some changes in Google’s algorithms where visitor behavior and user experience is becoming more crucial than...
As a new business owner with a big idea, it is possible to go too big too fast. Often times, with an unrealized brand but a enthusiastic idea, the focus and targeted audience becomes lost in the mix. While having an experienced public relations firm...