Latest Healthcare Marketing Insights


Brand Identity Development - Make Your Brand "Human"

As promised, today we’re going to walk you through the process of brand identity development. Where do you start? How do you create a unique brand personality? How do you revaluate the brand identity that you currently have? Many time, corporations and...

What is Brand Identity?

Building your business identity, your brand identity, can honestly be one of the most strenuous marketing tasks that you'll ever undertake for one simple reason; this will be how the entire world views your product for a very, very long time. There's a...

Really Understanding Your Audience

Without a supreme understanding of your target audience, you are running a marketing campaign completely blind. You might think you know your audience, perhaps their general age or gender, but if you can't truly break it down, segment your audience down...

Leveraging Your Greatest Marketing Resource: Employees

Is there an untapped marketing resource right under your nose that you’re not aware of? Odds are, there probably is. When Quaintise performs a company, brand, or marketing audit for any local Arizona business to determine the Strengths, Weaknesses,...

The Mother of All Facebook Contests

I wanted to jump back to the discussion of Facebook for today’s blog simply because we are about to launch a huge Facebook Contest for one of our clients, and I have to say that I’m pretty excited. Facebook Contests are an innovative way to engage your...

What's the Purpose of Business Development?

You’ve got an impeccable brand image, growing brand equity, a positive advertising campaign, increased Fan relationships, and strict marketing plan. What’s next? Business development. A business development company will have excellent skills in all forms...

Why You Must Have a Facebook Places Page

At Quaintise, we have been lucky enough to run every kind of advertising and marketing campaigns imaginable for our clients. From full-scale TV commercials, to billboards, clothing, online video, and print promotions to custom built websites and social...

Marketing To Kids

Do you know your audience? I mean really know them? If Quanitise is your marketing firm, then odds are you have a pretty great grasp of who you’re marketing to. And if you’re marketing to the kids, you are playing a whole new game….literally. What was...

Steps to Producing a TV Commercial

Last week we talked about the importance of maintaining consistent brand marketing on TV advertising. Today, let’s dive into the production process; the steps that your marketing and advertising firm will go through to develop a winning TV advertisement....

TV Advertising and Consistent Branding

Creating, developing, and producing a TV commercial is a process that few can accomplish effectively. The progression from client-agency meeting, to marketing briefing and strategy, to brainstorming and client presentation, to drawing board and final...