Latest Healthcare Marketing Insights


QR Codes and Mobile Brand Marketing

Do you have a ‘smartphone?’ Odds are, you happen to be one of the estimated 37.9 million Apple users or 23.8 million Android users, not including Windows and Blackberry mobiles, who jump on that mobile device every single day. According to the “State of...

Which Advertising Medium is Right For You?

In any medium of marketing, business owners are challenged to get the most bang for their buck. With so many forms of media available, from social media to banner ads, print advertising and TV spots, it’s difficult to know where to spend your marketing...

Demographics - Psychographic Profiling (Part II)

In the age of social media and real-time marketing, psychographic profiling and segmentation is the golden ticket. While segmenting and fragmenting might refer to income, employer, job title, age, gender, and categorical aspects of demographics,...

Demographics in the Age of Real-Time Media (Part I)

If you’ve been following the Quaintise blog (which you can easily do by Liking our Facebook Page), you’ve probably noticed that we spend a lot of time discussing brand building in real-time, creating unique brand experiences, and the importance of...

Creating a Personalized Brand Experience

I love Pandora, and here’s why; it’s personalized to my style of music. I put in a few songs or artists that I enjoy, and Pandora puts together an entire array of stations to fit my personal preference. I love Google because it is looking to do the same...

Brand Marketing - A Return to the Handshake Promise

Understanding your brand is one thing, translating the brand into an effective message is another thing, but understanding your brand from the audience’s point of view is an entirely different conversation. User experience has been a huge topic for the...

Advertising is NOT Dead

Advertising is Dead, and So Is the Customer was the headline on CNN Business this week. The headline didn’t get a lot of attention because we’ve all heard that line before. Advertising is dead, print marketing is dead, radio is dead; they’re all...

Integrated Advertising, Don't Be Afraid to Go Big

“We can't stuff the genie back in the bottle, and wishing it would all slow down is also not a viable strategy, so how do we compete against a seemingly infinite universe of competitors?” – Don Meek, EVP/Tribune Digital at Tribune Company   Integrating...

Real-Time Brand Monitoring for PR

When it comes to monitoring your brand, there’s a lot to take in. From social media outlets such as Facebook, Twitter, LinkedIn, to blogs, news publications, video sites and comment forums, monitoring your brand can be incredibly overwhelming. While a...

Is It Time To Reinvent Your Brand?

What are your business goals? This is the golden question, the one every public relations firm and advertising agency should be asking every new client. When you started your business, were you excited about the possibilities for growth, of influence, or...