With the new update to Facebook, and the recent implementation of Google Plus, brand marketing is moving to different heights. Marketing teams and PR professionals are rushing to stay ahead of the curve, integrate these new updates into their...
The entire world is talking about Facebook today. Many of them are grumbling, many of them are confused, and many of them are vowing to jump over to Google Plus. So, for the purposes of our short and sweet Friday article, let’s set the record straight on...
The price increase was just the beginning of the Netflix rebranding strategy, a strategy that they have not only fumbled, but let the other team return for a touchdown. Let’s look past the fact that Netflix lost over 1 million subscribers after its price...
Families have been buzzing about the recent Netflix price increases and brand changes. We’ve talked about rebranding your company quite a few times before. When Starbucks changed its logo a few months back, the industry was keen on pointing out how the...
Imagine developing an advertising platform and brand that generates revenue, increases brand equity and withstands the test of time. Now imagine that your brand has been added to the New York Madison Avenue Advertising Walk of Fame. What more could you...
As promised, today we’re going to walk you through the process of brand identity development. Where do you start? How do you create a unique brand personality? How do you revaluate the brand identity that you currently have? Many time, corporations and...
Building your business identity, your brand identity, can honestly be one of the most strenuous marketing tasks that you'll ever undertake for one simple reason; this will be how the entire world views your product for a very, very long time. There's a...
Without a supreme understanding of your target audience, you are running a marketing campaign completely blind. You might think you know your audience, perhaps their general age or gender, but if you can't truly break it down, segment your audience down...
Is there an untapped marketing resource right under your nose that you’re not aware of? Odds are, there probably is. When Quaintise performs a company, brand, or marketing audit for any local Arizona business to determine the Strengths, Weaknesses,...
I wanted to jump back to the discussion of Facebook for today’s blog simply because we are about to launch a huge Facebook Contest for one of our clients, and I have to say that I’m pretty excited. Facebook Contests are an innovative way to engage your...