--- title: Health and Wellness Marketing Trends & Insights | Quaintise (36) description: The latest marketing news for organizations in the medical, health and wellness, and life sciences industries. (36) --- [Quaintise](https://quaintise.com) - - - - - [1-310-758-4970](tel:+13107584970) [![Quaintise](https://blog.quaintise.com/hs-fs/hubfs/Quaintise_January2019%20Theme/Images/logo.png?width=314&height=201&name=logo.png "Quaintise")](https://quaintise.com/) - [Home](https://quaintise.com/) - [Services](https://quaintise.com/services/) - [Advertising Campaigns](https://quaintise.com/services/advertising-campaigns/) - [Brand Strategy](https://quaintise.com/services/brand-strategy/) - [Brochure Design](https://quaintise.com/services/brochure-design/) - [Health and Wellness Marketing](https://quaintise.com/services/health-and-wellness-marketing/) - [Inbound Marketing](https://quaintise.com/services/inbound-marketing/) - [Infographics](https://quaintise.com/infographics/) - [Healthcare Public Relations](https://quaintise.com/services/public-relations/) - [Packaging Design](https://quaintise.com/services/packaging-design/) - [Video](https://quaintise.com/services/video/) - [Vitamin Marketing](https://quaintise.com/vitamin-marketing-los-angeles/) - [Website Development](https://quaintise.com/services/website-development-and-design/) - Digital Marketing - [Company](https://quaintise.com/company/) - [Our Team](https://quaintise.com/company/our-team/) - [In The News](https://quaintise.com/company/in-the-news/) - [Testimonials](https://quaintise.com/company/testimonials/) - [Jobs](https://quaintise.com/jobs/) - [Case Studies](https://quaintise.com/resources/case-studies/) - [Work](https://quaintise.com/healthcare-portfolio/) - [MoCA](https://www.quaintise.com/portfolio/moca/) - [UCLA Institute for Precision Health](https://quaintise.com/portfolio/ucla-iph-genomics-marketing/) - [Bayer](https://quaintise.com/portfolio/bayer/) - [TMS Neuro Institute](https://quaintise.com/portfolio/tms-neuro-institute/) - [Arizona OBGYN Affiliates](https://quaintise.com/portfolio/arizona-obgyn-affiliates/) - [Clearpath](https://quaintise.com/portfolio/clearpath/) - [COPE Health Solutions](https://quaintise.com/portfolio/cope-health-solutions/) - [COPE Health Scholars](https://quaintise.com/portfolio/cope-health-scholars/) - [Family Practice Specialists](https://quaintise.com/portfolio/family-practice-specialists/) - [Phoenix Children’s Hospital](https://quaintise.com/portfolio/phoenix-childrens-hospital/) - [MD Anderson Cancer Center](https://quaintise.com/portfolio/md-anderson-cancer-center/) - [Children’s Dental Health](https://quaintise.com/portfolio/childrens-dental-health-association/) - [Reverse Aging Institute](https://quaintise.com/portfolio/reverse-aging-institute/) - [Villaway](https://quaintise.com/portfolio/villaway/) - [Moving Brands Forward](https://www.quaintise.com/movingbrandsforward/) - [Blog](https://blog.quaintise.com/) - [Contact](https://quaintise.com/contact-us/) # Latest Healthcare Marketing Insights --- ## [Selecting Influencers For Your Brand](https://blog.quaintise.com/influencers-and-your-brand) Building a brand, marketing your brand, and inciting conversations in media are all tactics leading up to one thing; web influence. Influence on the web is paramount to increasing brand awareness, brand recognition, and thus augmenting your customer base... ###### [READ ARTICLE \>](https://blog.quaintise.com/influencers-and-your-brand) ## [How To Turn Your Brand Into A Commodity](https://blog.quaintise.com/how-to-turn-your-brand-into-a-commodity) “Aspirin and Cellophane were once trademarks that weren’t adequately defended. Now they’re generic.” – Alan C. Drewsen, Executive Director of the International Trademark Association What is your brand? Is it an idea, a feeling, a trend, or something... ###### [READ ARTICLE \>](https://blog.quaintise.com/how-to-turn-your-brand-into-a-commodity) ## [What Are Your Business Intentions?](https://blog.quaintise.com/what-are-your-business-intentions) If you haven’t heard of HARO.com (Help a Reporter Out), it’s a superb resource for connecting journalists with expert sources. The site began nearly on accident, as many of these social resources do, by a former PR guru who had connections to everyone.... ###### [READ ARTICLE \>](https://blog.quaintise.com/what-are-your-business-intentions) ## [Understanding Your Audience Through Segmentation](https://blog.quaintise.com/understanding-your-audience-through-segmentation) Understanding your target audience is crucial to building a successful marketing plan, and thus translating that plan into effective action. Whether the campaign is in Phoenix advertising, Scottsdale public relations, or online media, appreciating your... ###### [READ ARTICLE \>](https://blog.quaintise.com/understanding-your-audience-through-segmentation) ## [Getting Social with Public Relations](https://blog.quaintise.com/getting-social-with-public-relations) Any Scottsdale public relations professional will gladly point out how useful social media has become, but when you ask them to explain their social media PR techniques and strategies, they’ll tell you ‘it’s a trade secret.’ Unfortunately, for business... ###### [READ ARTICLE \>](https://blog.quaintise.com/getting-social-with-public-relations) ## [Managing the Creative Process](https://blog.quaintise.com/managing-the-creative-process) Managing your team’s creative process can be daunting. Graphic artists, advertising professionals and promotional firms can all be extremely passionate about their work, and are sometimes hard to reign in. When it’s your business, your brand, and... ###### [READ ARTICLE \>](https://blog.quaintise.com/managing-the-creative-process) ## [Why All Business Owners Should Function as Newpaper Editors](https://blog.quaintise.com/why-all-business-owners-should-function-as-newpaper-editors) In a world where journalism ruled all forms of communication, where the newspaper was the only form of contact between the East and West, when an editor had the power to influence a city, state, even a nation with the power of the pen, ‘we the people’... ###### [READ ARTICLE \>](https://blog.quaintise.com/why-all-business-owners-should-function-as-newpaper-editors) ## [What is Branded Content?](https://blog.quaintise.com/what-is-branded-content) Branded content is a form of marketing that is custom created for your business message. Branded content is insightful, informational, targeted, and developed with a tone that matches your brand message. In the simplest terms, branded content is the... ###### [READ ARTICLE \>](https://blog.quaintise.com/what-is-branded-content) ## [Market Research: Qualitative vs Quantitative](https://blog.quaintise.com/market-research-qualitative-vs-quantitative) As we continue our discussion regarding market research, the preference for qualitative or quantitative becomes a concern for many public relations and advertising firms. While at Quaintise we feel it’s critical to employ both market research techniques,... ###### [READ ARTICLE \>](https://blog.quaintise.com/market-research-qualitative-vs-quantitative) ## [How To Conduct Market Research – 5 Easy Steps](https://blog.quaintise.com/how-to-conduct-market-research-5-easy-steps) Whether you’re running a Phoenix public relations campaign, or a Scottsdale advertising campaign, every marketing plan must be preceded by market research. There is not much point to running an advertising campaign targeted at the wrong demographic, or... ###### [READ ARTICLE \>](https://blog.quaintise.com/how-to-conduct-market-research-5-easy-steps) [Previous page](https://blog.quaintise.com/page/35) [1](https://blog.quaintise.com/page/1) [...](https://blog.quaintise.com/page/31) [34](https://blog.quaintise.com/page/34) [35](https://blog.quaintise.com/page/35) 36 [37](https://blog.quaintise.com/page/37) [38](https://blog.quaintise.com/page/38) [...](https://blog.quaintise.com/page/39) [39](https://blog.quaintise.com/page/39) [Next page](https://blog.quaintise.com/page/37) ### Categories - [Advertising](https://blog.quaintise.com/tag/advertising) - [Brand Audit](https://blog.quaintise.com/tag/brand-audit) - [Business Branding](https://blog.quaintise.com/tag/business-branding) - [Executives](https://blog.quaintise.com/tag/executives) - [Forbes](https://blog.quaintise.com/tag/forbes) - [M&A](https://blog.quaintise.com/tag/ma) - [Cause Marketing](https://blog.quaintise.com/tag/cause-marketing) - [Healthcare Marketing](https://blog.quaintise.com/tag/healthcare-marketing) - [Life Science Marketing](https://blog.quaintise.com/tag/life-science-marketing) - [Medical Marketing](https://blog.quaintise.com/tag/medical-marketing) - [OB/GYN Marketing](https://blog.quaintise.com/tag/obgyn-marketing) - [Search Engine Marketing](https://blog.quaintise.com/tag/search-engine-marketing) - [Social Media Marketing](https://blog.quaintise.com/tag/social-media-marketing) - [Video Marketing](https://blog.quaintise.com/tag/video-marketing) - [Public Relations](https://blog.quaintise.com/tag/public-relations) - [Shopify](https://blog.quaintise.com/tag/shopify) - [E-Commerce Marketing](https://blog.quaintise.com/tag/e-commerce-marketing) ### Our Offices 2633 Lincoln Blvd. Suite 850 Santa Monica, CA 90405 [1-310-758-4970](tel:+13107584970) 4400 N. 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