Latest Healthcare Marketing Insights

Leveraging Google Health for Medical Marketing

“On any given day, more people are posing health questions to Google than posing health questions to their doctors.”  -- Google’s chief health strategist, Dr. Roni.

How To Leverage Social Media To Market Your Medical Practice

Social media has been around since 2004, but medical professionals have not been as quick to embrace the technologies as other professions.

Marketing in Healthcare – The Digitally Optimized Press Release

A press release can do more for your business than you probably realize, especially in our advanced digital era. Technology can take a simple few paragraphs, and, if optimized effectively and marketed towards the right audience, can blow them into a...

New Year, New Medical Marketing Opportunites

As medical marketing in Arizona steps into a whole new realm where distribution of branded messages and search engine visibility is core to success, many in the healthcare industry are considering a change of direction. The same old static website with...