Beyond the 3 Steps to Expert Blogging, beyond the keywords, the branding strategies, the marketing plans, public relations and the written words, there is the mindset of a blogger. A true blogger does not think like the rest of us. A true blogger is...
Writing a blog is difficult for many people. Writing in general can be cumbersome for those who are not ‘writers,’ pre say. An athlete who lifts weights every day in the gym would be hard pressed to go running every morning if they’re not a ‘runner.’ The...
I remember one of the very first commercials to advertise the “World Wide Web.” I remember thinking that whatever this was, it was going to be amazing and I couldn’t wait for it to come out. If you sit back and think about it, those first internet...
Effectively communicating your brand message is not so much about what looks pretty or sounds catchy, it’s about what conveys your message better than anything else. Once your brand has been established and the business message is unmistakable, the next...
When you’re in the process of putting together your company’s marketing plan you’re actually mapping its path toward success. A marketing plan should not only determine the “how” of your marketing but the “why, when and where” of it. There are distinct...
In any market, a strong web presence is a necessity. Public relations managers in today’s technologically advanced environment must understand that the days of writing a single press release and calling direct to promote business is over. It’s no longer...
Selecting the right medical marketing and advertising group can be a difficult decision. You’re putting your business, your baby, into the hands of someone else who might not understand what this business means to you. Whether you’ve grown it from the...
OB/GYN Marketing is very different than many other medical marketing disciplines, simply because the target audience is so specific and the topic can be a little bit delicate. You don’t want to overstep any subtle boundaries with your content and social...
Do you know where the target market for your patient base is? Who are your patients and how far do they travel to get to your OB/GYN office? Is your practice the only game in town or are there myriad medical choices? Because of the competition in the...
Healthcare marketing is a growing field, which is a wonderful thing if you are at the receiving end of the marketing benefits. However, as reimbursement rates decrease, healthcare discussions rage, insurance premiums strike the middle-class, and...