Latest Healthcare Marketing Insights


Sentiment Analysis – A Window To The World’s Moods and Opinions

Technology and PR marketing is moving faster than many small businesses can keep up. At this moment last year we were debating health care reform, wondering if ‘smart phones’ were the norm, and trying to figure out what a QR code was. Today, we know that...

Building Brand Trust in Consistency

Determining and creating your company brand is the single, greatest business decision that you will ever make. The brand can make or break your business, and a consistent brand can build unconditional trust between an audience and a product or service....

How To Build a Strong Business Brand

The downfall of every business is the race to the top. Unprepared runners run out of energy, strength and determination before the race ends, failing at completing their goal or sluggishly crossing the finish line with nothing to show for it. Marketing...

Facebook Best Medical Marketing Practices

The ultimate purpose of any social media profile is to create a buzz in order to generate traffic and leads. Growing an online presence does nothing for the bottom line if it does not redirect traffic to the source; the company website. Small Arizona...

Setting Up A Business Facebook Page - The Basics

The importance of having a social media presence is truly unmatched by many other medical marketing strategies. Along with content development and distribution, on-site and off-site optimization, and link building, social media has become a fundamental...

Why Every Physician Needs A Social Presence

Social networks such as Facebook, Twitter and LinkedIn are more than just something to do in your spare time, they are essential in the world of medical marketing. Building your business brand on social networks is a key ingredient to increasing your...

Leveraging Google Health for Medical Marketing

“On any given day, more people are posing health questions to Google than posing health questions to their doctors.” -- Google’s chief health strategist, Dr. Roni.

How To Leverage Social Media To Market Your Medical Practice

Social media has been around since 2004, but medical professionals have not been as quick to embrace the technologies as other professions.

Marketing in Healthcare – The Digitally Optimized Press Release

A press release can do more for your business than you probably realize, especially in our advanced digital era. Technology can take a simple few paragraphs, and, if optimized effectively and marketed towards the right audience, can blow them into a...

New Year, New Medical Marketing Opportunites

As medical marketing in Arizona steps into a whole new realm where distribution of branded messages and search engine visibility is core to success, many in the healthcare industry are considering a change of direction. The same old static website with...