---
title: Health and Wellness Marketing Trends & Insights | Quaintise (35)
description: The latest marketing news for organizations in the medical, health and wellness, and life sciences industries. (35)
---

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# Latest Healthcare Marketing Insights

---

## [Advertising is NOT Dead](https://blog.quaintise.com/advertising-is-not-dead)

Advertising is Dead, and So Is the Customer was the headline on CNN Business this week. The headline didn’t get a lot of attention because we’ve all heard that line before. Advertising is dead, print marketing is dead, radio is dead; they’re all...

###### [READ ARTICLE \>](https://blog.quaintise.com/advertising-is-not-dead)

## [Integrated Advertising, Don't Be Afraid to Go Big](https://blog.quaintise.com/integrated-advertising-dont-be-afraid-to-go-big)

“We can't stuff the genie back in the bottle, and wishing it would all slow down is also not a viable strategy, so how do we compete against a seemingly infinite universe of competitors?” – Don Meek, EVP/Tribune Digital at Tribune Company Integrating...

###### [READ ARTICLE \>](https://blog.quaintise.com/integrated-advertising-dont-be-afraid-to-go-big)

## [Real-Time Brand Monitoring for PR](https://blog.quaintise.com/real-time-brand-monitoring-for-pr)

When it comes to monitoring your brand, there’s a lot to take in. From social media outlets such as Facebook, Twitter, LinkedIn, to blogs, news publications, video sites and comment forums, monitoring your brand can be incredibly overwhelming. While a...

###### [READ ARTICLE \>](https://blog.quaintise.com/real-time-brand-monitoring-for-pr)

## [Is It Time To Reinvent Your Brand?](https://blog.quaintise.com/is-it-time-to-reinvent-your-brand)

What are your business goals? This is the golden question, the one every public relations firm and advertising agency should be asking every new client. When you started your business, were you excited about the possibilities for growth, of influence, or...

###### [READ ARTICLE \>](https://blog.quaintise.com/is-it-time-to-reinvent-your-brand)

## [To Survive You Must Adapt](https://blog.quaintise.com/to-survive-you-must-adapt)

There’s been quite a buzz online this week about cultivating connections with your audience for many reasons. Many in the SEO field are noticing some changes in Google’s algorithms where visitor behavior and user experience is becoming more crucial than...

###### [READ ARTICLE \>](https://blog.quaintise.com/to-survive-you-must-adapt)

## [Limiting Your Audience, A Scary Proposition](https://blog.quaintise.com/limiting-your-audience-a-scary-proposition)

As a new business owner with a big idea, it is possible to go too big too fast. Often times, with an unrealized brand but a enthusiastic idea, the focus and targeted audience becomes lost in the mix. While having an experienced public relations firm...

###### [READ ARTICLE \>](https://blog.quaintise.com/limiting-your-audience-a-scary-proposition)

## [Your Logo is More Than What it Seems](https://blog.quaintise.com/your-logo-is-more-than-what-it-seems)

Brand awareness, brand recognition, and ultimately brand equity lies within the power of your business logo. While there are many marketing techniques to augment your brand reputation, having a logo that speaks to people with consistency and...

###### [READ ARTICLE \>](https://blog.quaintise.com/your-logo-is-more-than-what-it-seems)

## [From Problem to Solution - Making the Sale](https://blog.quaintise.com/from-problem-to-solution-making-the-sale)

We are all in the business of sales. Whether you’re looking to grow your customer base, sell more products, increase patient load, or generate some new leads, sales plays a huge role. And whether it’s through strategic marketing plans, public relations,...

###### [READ ARTICLE \>](https://blog.quaintise.com/from-problem-to-solution-making-the-sale)

## [Submitting the Perfect Media Pitch](https://blog.quaintise.com/submitting-the-perfect-media-pitch)

Any business, whether it’s big or small, can gain a lot from just a little press coverage. As the old saying goes, no press is bad press, and while that’s true in most cases, it’s always better to have the press on your side when building your brand....

###### [READ ARTICLE \>](https://blog.quaintise.com/submitting-the-perfect-media-pitch)

## [Customers or Brand Advocates?](https://blog.quaintise.com/customers-brand-advocates)

What holds more value; a lifelong customer or a customer that campaigns for your brand? What do you think resonates more with customers; service and accountability or price and product? As we’ve gone over in the past, brand equity can completely erase...

###### [READ ARTICLE \>](https://blog.quaintise.com/customers-brand-advocates)

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