--- title: Health and Wellness Marketing Trends & Insights | Quaintise (35) description: The latest marketing news for organizations in the medical, health and wellness, and life sciences industries. (35) --- [Quaintise](https://quaintise.com) - - - - - [1-310-758-4970](tel:+13107584970) [![Quaintise](https://blog.quaintise.com/hs-fs/hubfs/Quaintise_January2019%20Theme/Images/logo.png?width=314&height=201&name=logo.png "Quaintise")](https://quaintise.com/) - [Home](https://quaintise.com/) - [Services](https://quaintise.com/services/) - [Advertising Campaigns](https://quaintise.com/services/advertising-campaigns/) - [Brand Strategy](https://quaintise.com/services/brand-strategy/) - [Brochure Design](https://quaintise.com/services/brochure-design/) - [Health and Wellness Marketing](https://quaintise.com/services/health-and-wellness-marketing/) - [Inbound Marketing](https://quaintise.com/services/inbound-marketing/) - [Infographics](https://quaintise.com/infographics/) - [Healthcare Public Relations](https://quaintise.com/services/public-relations/) - [Packaging Design](https://quaintise.com/services/packaging-design/) - [Video](https://quaintise.com/services/video/) - [Vitamin Marketing](https://quaintise.com/vitamin-marketing-los-angeles/) - [Website Development](https://quaintise.com/services/website-development-and-design/) - Digital Marketing - [Company](https://quaintise.com/company/) - [Our Team](https://quaintise.com/company/our-team/) - [In The News](https://quaintise.com/company/in-the-news/) - [Testimonials](https://quaintise.com/company/testimonials/) - [Jobs](https://quaintise.com/jobs/) - [Case Studies](https://quaintise.com/resources/case-studies/) - [Work](https://quaintise.com/healthcare-portfolio/) - [MoCA](https://www.quaintise.com/portfolio/moca/) - [UCLA Institute for Precision Health](https://quaintise.com/portfolio/ucla-iph-genomics-marketing/) - [Bayer](https://quaintise.com/portfolio/bayer/) - [TMS Neuro Institute](https://quaintise.com/portfolio/tms-neuro-institute/) - [Arizona OBGYN Affiliates](https://quaintise.com/portfolio/arizona-obgyn-affiliates/) - [Clearpath](https://quaintise.com/portfolio/clearpath/) - [COPE Health Solutions](https://quaintise.com/portfolio/cope-health-solutions/) - [COPE Health Scholars](https://quaintise.com/portfolio/cope-health-scholars/) - [Family Practice Specialists](https://quaintise.com/portfolio/family-practice-specialists/) - [Phoenix Children’s Hospital](https://quaintise.com/portfolio/phoenix-childrens-hospital/) - [MD Anderson Cancer Center](https://quaintise.com/portfolio/md-anderson-cancer-center/) - [Children’s Dental Health](https://quaintise.com/portfolio/childrens-dental-health-association/) - [Reverse Aging Institute](https://quaintise.com/portfolio/reverse-aging-institute/) - [Villaway](https://quaintise.com/portfolio/villaway/) - [Moving Brands Forward](https://www.quaintise.com/movingbrandsforward/) - [Blog](https://blog.quaintise.com/) - [Contact](https://quaintise.com/contact-us/) # Latest Healthcare Marketing Insights --- ## [Limiting Your Audience, A Scary Proposition](https://blog.quaintise.com/limiting-your-audience-a-scary-proposition) As a new business owner with a big idea, it is possible to go too big too fast. Often times, with an unrealized brand but a enthusiastic idea, the focus and targeted audience becomes lost in the mix. While having an experienced public relations firm... ###### [READ ARTICLE >](https://blog.quaintise.com/limiting-your-audience-a-scary-proposition) ## [Your Logo is More Than What it Seems](https://blog.quaintise.com/your-logo-is-more-than-what-it-seems) Brand awareness, brand recognition, and ultimately brand equity lies within the power of your business logo. While there are many marketing techniques to augment your brand reputation, having a logo that speaks to people with consistency and... ###### [READ ARTICLE >](https://blog.quaintise.com/your-logo-is-more-than-what-it-seems) ## [From Problem to Solution - Making the Sale](https://blog.quaintise.com/from-problem-to-solution-making-the-sale) We are all in the business of sales. Whether you’re looking to grow your customer base, sell more products, increase patient load, or generate some new leads, sales plays a huge role. And whether it’s through strategic marketing plans, public relations,... ###### [READ ARTICLE >](https://blog.quaintise.com/from-problem-to-solution-making-the-sale) ## [Submitting the Perfect Media Pitch](https://blog.quaintise.com/submitting-the-perfect-media-pitch) Any business, whether it’s big or small, can gain a lot from just a little press coverage. As the old saying goes, no press is bad press, and while that’s true in most cases, it’s always better to have the press on your side when building your brand.... ###### [READ ARTICLE >](https://blog.quaintise.com/submitting-the-perfect-media-pitch) ## [Customers or Brand Advocates?](https://blog.quaintise.com/customers-brand-advocates) What holds more value; a lifelong customer or a customer that campaigns for your brand? What do you think resonates more with customers; service and accountability or price and product? As we’ve gone over in the past, brand equity can completely erase... ###### [READ ARTICLE >](https://blog.quaintise.com/customers-brand-advocates) ## [Selecting Influencers For Your Brand](https://blog.quaintise.com/influencers-and-your-brand) Building a brand, marketing your brand, and inciting conversations in media are all tactics leading up to one thing; web influence. Influence on the web is paramount to increasing brand awareness, brand recognition, and thus augmenting your customer base... ###### [READ ARTICLE >](https://blog.quaintise.com/influencers-and-your-brand) ## [How To Turn Your Brand Into A Commodity](https://blog.quaintise.com/how-to-turn-your-brand-into-a-commodity) “Aspirin and Cellophane were once trademarks that weren’t adequately defended. Now they’re generic.” – Alan C. Drewsen, Executive Director of the International Trademark Association What is your brand? Is it an idea, a feeling, a trend, or something... ###### [READ ARTICLE >](https://blog.quaintise.com/how-to-turn-your-brand-into-a-commodity) ## [What Are Your Business Intentions?](https://blog.quaintise.com/what-are-your-business-intentions) If you haven’t heard of HARO.com (Help a Reporter Out), it’s a superb resource for connecting journalists with expert sources. The site began nearly on accident, as many of these social resources do, by a former PR guru who had connections to everyone.... ###### [READ ARTICLE >](https://blog.quaintise.com/what-are-your-business-intentions) ## [Understanding Your Audience Through Segmentation](https://blog.quaintise.com/understanding-your-audience-through-segmentation) Understanding your target audience is crucial to building a successful marketing plan, and thus translating that plan into effective action. Whether the campaign is in Phoenix advertising, Scottsdale public relations, or online media, appreciating your... ###### [READ ARTICLE >](https://blog.quaintise.com/understanding-your-audience-through-segmentation) ## [Getting Social with Public Relations](https://blog.quaintise.com/getting-social-with-public-relations) Any Scottsdale public relations professional will gladly point out how useful social media has become, but when you ask them to explain their social media PR techniques and strategies, they’ll tell you ‘it’s a trade secret.’ Unfortunately, for business... ###### [READ ARTICLE >](https://blog.quaintise.com/getting-social-with-public-relations) [Previous page](https://blog.quaintise.com/page/34) [1](https://blog.quaintise.com/page/1) [...](https://blog.quaintise.com/page/30) [33](https://blog.quaintise.com/page/33) [34](https://blog.quaintise.com/page/34) 35 [36](https://blog.quaintise.com/page/36) [37](https://blog.quaintise.com/page/37) [...](https://blog.quaintise.com/page/38) [38](https://blog.quaintise.com/page/38) [Next page](https://blog.quaintise.com/page/36) ### Categories - [Advertising](https://blog.quaintise.com/tag/advertising) - [Brand Audit](https://blog.quaintise.com/tag/brand-audit) - [Business Branding](https://blog.quaintise.com/tag/business-branding) - [Executives](https://blog.quaintise.com/tag/executives) - [Forbes](https://blog.quaintise.com/tag/forbes) - [M&A](https://blog.quaintise.com/tag/ma) - [Cause Marketing](https://blog.quaintise.com/tag/cause-marketing) - [Healthcare Marketing](https://blog.quaintise.com/tag/healthcare-marketing) - [Life Science Marketing](https://blog.quaintise.com/tag/life-science-marketing) - [Medical Marketing](https://blog.quaintise.com/tag/medical-marketing) - [OB/GYN Marketing](https://blog.quaintise.com/tag/obgyn-marketing) - [Search Engine Marketing](https://blog.quaintise.com/tag/search-engine-marketing) - [Social Media Marketing](https://blog.quaintise.com/tag/social-media-marketing) - [Video Marketing](https://blog.quaintise.com/tag/video-marketing) - [Public Relations](https://blog.quaintise.com/tag/public-relations) - [Shopify](https://blog.quaintise.com/tag/shopify) - [E-Commerce Marketing ](https://blog.quaintise.com/tag/e-commerce-marketing) ### Our Offices 2633 Lincoln Blvd. Suite 850 Santa Monica, CA 90405 [1-310-758-4970](tel:+13107584970) 4400 N. 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