Latest Healthcare Marketing Insights


Can “Going Green” Improve Business?

Today is Earth Day, the one day of the year when people actually stop to smell the roses. Trees are planted in local parks, kids release ladybugs into the gardens, teachers stress the importance of recycling, and businesses of all sizes go green for the...

Effectively Measuring ROI in PR Campaigns

Business owners think in terms of return on investment (ROI), however many are still stumped on how to measure the ROI of their public relations strategies. Measuring ROI for either social media or public relations involves affixed metrics as a way to...

Understanding a Company Brand Audit

A brand audit should be done by a trusted and experienced advertising agency or marketing agency in Phoenix; one with public relations knowledge, a deep understanding of practice management, and effective communication skills for the business...

QR Code Marketing Strategies

You’ve probably seen them and didn’t even realize you were looking at a whole new world of business marketing. QR Codes, also known as barcodes and quick response codes, are beginning to integrate themselves into every aspect of our lives, whether we...

Anatomy of a Blog

We’ve been spending a lot of time on marketing plans and how to train your brain to blog, but today I want to spend a little time on the actual anatomy of a blog. You know how to seek out trends, you understand what your audience wants and what your...

Content Marketing - Training Your Brain to Blog

Beyond the 3 Steps to Expert Blogging, beyond the keywords, the branding strategies, the marketing plans, public relations and the written words, there is the mindset of a blogger. A true blogger does not think like the rest of us. A true blogger is...

Content Marketing – 3 Steps to Expert Blogging

Writing a blog is difficult for many people. Writing in general can be cumbersome for those who are not ‘writers,’ pre say. An athlete who lifts weights every day in the gym would be hard pressed to go running every morning if they’re not a ‘runner.’ The...

How the World Wide Web Has Changed in the Last 10 Years

I remember one of the very first commercials to advertise the “World Wide Web.” I remember thinking that whatever this was, it was going to be amazing and I couldn’t wait for it to come out.   If you sit back and think about it, those first internet...

Effectively Communicating Your Business Message

Effectively communicating your brand message is not so much about what looks pretty or sounds catchy, it’s about what conveys your message better than anything else. Once your brand has been established and the business message is unmistakable, the next...

Market Your Way to the Top

When you’re in the process of putting together your company’s marketing plan you’re actually mapping its path toward success. A marketing plan should not only determine the “how” of your marketing but the “why, when and where” of it. There are distinct...