It’s incredibly difficult to run a successful marketing campaign in the first place, but running a second act, or continuation of the first campaign, is nearly impossible. You can integrate your campaign by adding social media elements, hoping to...
Every holiday is a business opportunity. Have you heard that line before? “Everyone knows that Halloween was invented by the candy companies to make a buck…” We know the reality of that not to be entirely true. However, there is enormous opportunity in...
With Halloween just around the corner, I wanted to share with you an interesting genre of marketing that has boomed in the past few years; Zombie Marketing. Sounds a bit out there, right? Let’s just say, for the sake of Halloween, that you wanted to...
There is a fine line between innovative, entertainment focused digital marketing and deceptive practices, and even the Federal Trade Commission is confused on where that line should be drawn. Entertainment, specifically music, combined with pioneering...
There have been some interesting stories featured this week in The New York Times and Marketing Week, both featuring popular soft drink brands, both presenting two different branding scenarios. Scenario one; Coca-Cola’s new ‘retro’ campaign increases...
Cause marketing can be incredibly successful for both the non-profit organization and the for-profit organization involved, if it’s marketed correctly. With integrated advertising and a well thought out marketing plan, cause marketing can be mutually...
Around our Scottsdale marketing offices, we often talk about the genius behind many advertising campaigns. And, as it often does here on the blog as well, Chrysler’s “Imported from Detroit” ad campaign becomes a topic of discussion. While we might not...
Why haven’t we talked about the death of Steve Jobs yet? We were waiting for the most opportune topic, and today we found it. As a marketing and advertising firm, building brands is our business. While technology plays a huge role in effectively...
Effectively communicating your company story; it’s the foundation of what we do at Quaintise. When marketing and advertising is moving a million miles a minute and consumers are connecting with brands on a whole new level, how do you keep them engaged...
Instant engagement is the key to a brand’s success in the future of social media marketing. Creating that brand experience when a consumer walks into your store is one thing, and still extremely important, however creating that instant connection and...