Latest Healthcare Marketing Insights


Leveraging Your Greatest Marketing Resource: Employees

Is there an untapped marketing resource right under your nose that you’re not aware of? Odds are, there probably is. When Quaintise performs a company, brand, or marketing audit for any local Arizona business to determine the Strengths, Weaknesses,...

The Mother of All Facebook Contests

I wanted to jump back to the discussion of Facebook for today’s blog simply because we are about to launch a huge Facebook Contest for one of our clients, and I have to say that I’m pretty excited. Facebook Contests are an innovative way to engage your...

What's the Purpose of Business Development?

You’ve got an impeccable brand image, growing brand equity, a positive advertising campaign, increased Fan relationships, and strict marketing plan. What’s next? Business development. A business development company will have excellent skills in all forms...

Why You Must Have a Facebook Places Page

At Quaintise, we have been lucky enough to run every kind of advertising and marketing campaigns imaginable for our clients. From full-scale TV commercials, to billboards, clothing, online video, and print promotions to custom built websites and social...

Marketing To Kids

Do you know your audience? I mean really know them? If Quanitise is your marketing firm, then odds are you have a pretty great grasp of who you’re marketing to. And if you’re marketing to the kids, you are playing a whole new game….literally. What was...

Steps to Producing a TV Commercial

Last week we talked about the importance of maintaining consistent brand marketing on TV advertising. Today, let’s dive into the production process; the steps that your marketing and advertising firm will go through to develop a winning TV advertisement....

TV Advertising and Consistent Branding

Creating, developing, and producing a TV commercial is a process that few can accomplish effectively. The progression from client-agency meeting, to marketing briefing and strategy, to brainstorming and client presentation, to drawing board and final...

Is The Economy Hurting TV Advertising?

Recently, Quaintise was given the wonderful opportunity to use the full extent of our resources in creating a television commercial for one of our healthcare clients. It was a remarkable marketing strategy that is currently reaping some magnificent...

Crisis Communication and Public Opinion

Public opinion; it’s all that matters in this industry. Public opinion can be a stronger force than any lawsuit, any criminal allegation, and any investigation. Once the media gets a hold of a public challenge to a brand’s reputation, whether it’s...

Emotion and Timing in Advertising

Advertising; a key element in brand marketing in which the ultimate goal is to influence a target audience to purchase a product, use a service, visit a location, and much more. Effective advertising, marked with a superbly developed brand message,...