You’ve got an impeccable brand image, growing brand equity, a positive advertising campaign, increased Fan relationships, and strict marketing plan. What’s next? Business development. A business development company will have excellent skills in all forms...
At Quaintise, we have been lucky enough to run every kind of advertising and marketing campaigns imaginable for our clients. From full-scale TV commercials, to billboards, clothing, online video, and print promotions to custom built websites and social...
Do you know your audience? I mean really know them? If Quanitise is your marketing firm, then odds are you have a pretty great grasp of who you’re marketing to. And if you’re marketing to the kids, you are playing a whole new game….literally. What was...
Last week we talked about the importance of maintaining consistent brand marketing on TV advertising. Today, let’s dive into the production process; the steps that your marketing and advertising firm will go through to develop a winning TV advertisement....
Creating, developing, and producing a TV commercial is a process that few can accomplish effectively. The progression from client-agency meeting, to marketing briefing and strategy, to brainstorming and client presentation, to drawing board and final...
Recently, Quaintise was given the wonderful opportunity to use the full extent of our resources in creating a television commercial for one of our healthcare clients. It was a remarkable marketing strategy that is currently reaping some magnificent...
Public opinion; it’s all that matters in this industry. Public opinion can be a stronger force than any lawsuit, any criminal allegation, and any investigation. Once the media gets a hold of a public challenge to a brand’s reputation, whether it’s...
Advertising; a key element in brand marketing in which the ultimate goal is to influence a target audience to purchase a product, use a service, visit a location, and much more. Effective advertising, marked with a superbly developed brand message,...
Do you have a ‘smartphone?’ Odds are, you happen to be one of the estimated 37.9 million Apple users or 23.8 million Android users, not including Windows and Blackberry mobiles, who jump on that mobile device every single day. According to the “State of...
In any medium of marketing, business owners are challenged to get the most bang for their buck. With so many forms of media available, from social media to banner ads, print advertising and TV spots, it’s difficult to know where to spend your marketing...