Latest Healthcare Marketing Insights


How To Turn Your Brand Into A Commodity

“Aspirin and Cellophane were once trademarks that weren’t adequately defended. Now they’re generic.” – Alan C. Drewsen, Executive Director of the International Trademark Association   What is your brand? Is it an idea, a feeling, a trend, or something...

What Are Your Business Intentions?

If you haven’t heard of HARO.com (Help a Reporter Out), it’s a superb resource for connecting journalists with expert sources. The site began nearly on accident, as many of these social resources do, by a former PR guru who had connections to everyone....

Understanding Your Audience Through Segmentation

Understanding your target audience is crucial to building a successful marketing plan, and thus translating that plan into effective action. Whether the campaign is in Phoenix advertising, Scottsdale public relations, or online media, appreciating your...

Getting Social with Public Relations

Any Scottsdale public relations professional will gladly point out how useful social media has become, but when you ask them to explain their social media PR techniques and strategies, they’ll tell you ‘it’s a trade secret.’ Unfortunately, for business...

Managing the Creative Process

Managing your team’s creative process can be daunting. Graphic artists, advertising professionals and promotional firms can all be extremely passionate about their work, and are sometimes hard to reign in. When it’s your business, your brand, and...

Why All Business Owners Should Function as Newpaper Editors

In a world where journalism ruled all forms of communication, where the newspaper was the only form of contact between the East and West, when an editor had the power to influence a city, state, even a nation with the power of the pen, ‘we the people’...

What is Branded Content?

Branded content is a form of marketing that is custom created for your business message. Branded content is insightful, informational, targeted, and developed with a tone that matches your brand message. In the simplest terms, branded content is the...

Market Research: Qualitative vs Quantitative

As we continue our discussion regarding market research, the preference for qualitative or quantitative becomes a concern for many public relations and advertising firms. While at Quaintise we feel it’s critical to employ both market research techniques,...

How To Conduct Market Research – 5 Easy Steps

Whether you’re running a Phoenix public relations campaign, or a Scottsdale advertising campaign, every marketing plan must be preceded by market research. There is not much point to running an advertising campaign targeted at the wrong demographic, or...

5 Steps to Developing Your Winning Marketing Plan

Whether you live in Scottsdale or New York City, there is a divide between search engine marketers, public relations, and advertisers with regards to budget, strategies and overall plans. An expert in SEO will want the entire budget to focus on internet...