When it comes to health concerns and touchy subjects such as STD’s, labor and birthing, and vaccinations, you might think that the last place people look to is Facebook and Twitter. However, a recent report from PricewaterhouseCoopers shows differently....
If you’re not advertising on mobile platforms, it’s time to get with the program. Most Scottsdale marketing firms are now offering mobile advertising packages, and for good reason. According to a report released on Wednesday from the Interactive...
When it comes to setting your marketing budget, updating your marketing plan, or reviewing your current business financial situation, sometimes the hard decisions have to be made. You want the best bang for your buck, so to speak, when it comes to...
Starting your own business can be rough. The simple word “startup” can either bring excitement or a feeling of dread to many marketing firms. With the growth of certain industries like the infamous food trucks, it’s interesting to take a look at some of...
Just the other day we were talking about Google and its being found guilty in an Australian court for deceptive advertising. Today we’re looking at some more court settlements regarding advertising. As a Scottsdale advertising firm ourselves, it’s...
When it comes to brand marketing, transparency is your best friend and greatest ally. If you can remain transparent with your advertising, social marketing, and overall message, and stick to that transparency throughout your brand’s lifetime, you will...
Along with increasing health care costs and the growing use of the Internet for marketing and social media solutions, the essentials of healthcare marketing are changing. Hospitals, physicians, insurers, patients, and other players in the healthcare...
Before the shipwreck of Costa Concordia, Carnival Corp was seeing huge strides in overall sales and Wall Street numbers. Everything was looking up. Today, shares of Carnival have dropped significantly, according to Forbes.com. PRWeek estimates that...
A huge part of public relations and brand marketing is reputation management. IN small terms, that means monitoring social networks, news feeds and blogs for any possible disgruntled consumer or unhappy fan. In big money terms, this means taking a...
Let’s talk brands, as we always do. On Monday, Bloomberg released their 2011 greatest brand rankings, something that we at Quaintise are very keenly watching. As part of Interbrand’s Best Global Brands of 2011, the list includes the most influential,...