If you haven’t taken a good, long look at your SEO efforts in 2012 (search engine optimization) it’s time to get on it. With Google making changes to the algorithm every month, SEO is a constant and quickly changing field, and unless you have the time to...
In healthcare marketing, we often talk about turning yoru brand into a great story. Why? Because at Quaintise we believe the greatest stories are the ones that can withstand the test of time, connect emotionally with an audience, and convert ‘readers’...
If you want to build a remarkable brand presence online in 2013, you’ll need to refocus some of your healthcare marketing efforts towards content. Content comes in many forms, and in marketing it an mean a branded photo, a Facebook update, a Tweet, a...
With so many changes coming to the healthcare industry over the course of the next few years, it’s natural to feel anxious about what the future holds for your medical practice. But the professionals at Quaintise wanted to offer some support and...
The end of the year can go two ways for healthcare companies; business grows amidst the hustle and bustle of holiday shopping, or business plummets as people put healthcare on the back burner. Whatever category your healthcare business is in right now,...
Social media dominates our lives. From checking Facebook from mobile phones to sneaking a peek while on the clock, there is usually not a day that passes without a quick check on that News Feed. In fact, new research released from Nielsen is showing just...
Everyone in the healthcare marketing field wants to know; what will the hot marketing trends of 2013 be? Are we looking at more mobile advertising and less print? Will it revert to more traditional forms of media or will digital technology completely...
Content marketing is, and realistically always has been, a dominating force behind SEO (search engine marketing). The phrase ‘Content is King’ truly holds water for Google, Yahoo and Bing, and every physician or specialists in the healthcare market...
Analytics are an aspect of healthcare marketing and SEO that cannot be ignored; to do so would be akin to running through a corn maze with a blindfold on. You know your ultimate goal is to get to the end of the maze, but you have no idea how to get...
I realize this sounds like a cliché healthcare marketing blog, but the seriousness of the issue cannot be ignored. Knowing how to select the right healthcare marketing agency in Los Angeles for your practice is paramount and the first true step to...