---
title: Health and Wellness Marketing Trends & Insights | Quaintise (21)
description: The latest marketing news for organizations in the medical, health and wellness, and life sciences industries. (21)
---

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# Latest Healthcare Marketing Insights

---

[![seniors on facebook](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/seniors-on-facebook.jpg?width=944&name=seniors-on-facebook.jpg)](https://blog.quaintise.com/the-fastest-growing-demographic-on-facebook)

## [The Fastest Growing Demographic on Facebook](https://blog.quaintise.com/the-fastest-growing-demographic-on-facebook)

Think seniors aren’t on Facebook? You could be thinking wrong, very wrong, and it could cost you and your healthcare marketing budget. According to Forbes.com, those 65 years and older are changing: they are living longer, are more active, and becoming...

###### [READ ARTICLE >](https://blog.quaintise.com/the-fastest-growing-demographic-on-facebook)

[![Amy's Baking Company](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/Screen-Shot-2013-05-16-at-1_45_39-PM.png?width=944&name=Screen-Shot-2013-05-16-at-1_45_39-PM.png)](https://blog.quaintise.com/what-physicians-can-learn-from-the-most-epic-facebook-meltdown-in-history)

## [What Physicians Can Learn From ‘Epic’ Facebook Meltdown](https://blog.quaintise.com/what-physicians-can-learn-from-the-most-epic-facebook-meltdown-in-history)

I didn’t necessarily want to write about this ‘epic’ failure, simply because if you are online and you haven’t heard about it, you’ve probably been living under a rock. Amy's Baking Company Bakery Boutique & Bistro, located right here in Scottsdale,...

###### [READ ARTICLE >](https://blog.quaintise.com/what-physicians-can-learn-from-the-most-epic-facebook-meltdown-in-history)

[![big data_healthcare marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/big-data_healthcare-marketing.png?width=944&name=big-data_healthcare-marketing.png)](https://blog.quaintise.com/physicians-dont-waste-half-of-your-marketing-budget)

## [Physicians – Don’t Waste Half of Your Marketing Budget](https://blog.quaintise.com/physicians-dont-waste-half-of-your-marketing-budget)

By targeting the right consumer at the right time, the right place with the right message, we can get the most out of a marketing budget. In other words, fish where the fish are. Put your time, effort and money where they can do the most good. –...

###### [READ ARTICLE >](https://blog.quaintise.com/physicians-dont-waste-half-of-your-marketing-budget)

[![healthcare content marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/iStock_000017038996XSmall-1.jpg?width=944&name=iStock_000017038996XSmall-1.jpg)](https://blog.quaintise.com/healthcare-marketing-content-campaign-client-study)

## [Healthcare Marketing Content Campaign - Client Study](https://blog.quaintise.com/healthcare-marketing-content-campaign-client-study)

Creating an entire content marketing campaign is more than just posting a blog and sharing that blog on Facebook and Twitter – it’s about focusing all of your creative, advertising and healthcare marketing attention onto one topic and making that one...

###### [READ ARTICLE >](https://blog.quaintise.com/healthcare-marketing-content-campaign-client-study)

[![b2b healthcare marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/b2b-healthcare-marketing.jpg?width=944&name=b2b-healthcare-marketing.jpg)](https://blog.quaintise.com/b2b-healthcare-marketing-on-social-media)

## [B2B Healthcare Marketing on Social Media](https://blog.quaintise.com/b2b-healthcare-marketing-on-social-media)

Business-2-business marketing is an important aspect of many healthcare marketing campaigns, with the ultimate end goal being strong lead generation among a targeted audience. There are still many in the healthcare marketing field that avoid social media...

###### [READ ARTICLE >](https://blog.quaintise.com/b2b-healthcare-marketing-on-social-media)

[![automated healthcare marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/automated-healthcare-marketing.png?width=944&name=automated-healthcare-marketing.png)](https://blog.quaintise.com/healthcare-automation-vs-healthcare-marketing-agencies)

## [Healthcare Automation With A Trusted Healthcare Marketing Agency](https://blog.quaintise.com/healthcare-automation-vs-healthcare-marketing-agencies)

The term “marketing automation” is growing more popular every year. What does that tell healthcare marketing agencies like Quaintise? It says – business owners want to add aspects of marketing, but want to keep a small budget while still having complete...

###### [READ ARTICLE >](https://blog.quaintise.com/healthcare-automation-vs-healthcare-marketing-agencies)

[![social media marketing healthcare](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/social-media.jpg?width=944&name=social-media.jpg)](https://blog.quaintise.com/conversational-healthcare-marketing)

## [Conversational Healthcare Marketing](https://blog.quaintise.com/conversational-healthcare-marketing)

The days of one-way, one-sided promotional brand messaging are over. In reality, they’ve been over for some time now in the opinions of many expert Quaintise healthcare marketers. With the remarkable and various brand messaging channels available today...

###### [READ ARTICLE >](https://blog.quaintise.com/conversational-healthcare-marketing)

[![facebook mobile marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/facebook-mobile-marketing-1.jpg?width=944&name=facebook-mobile-marketing-1.jpg)](https://blog.quaintise.com/optimizing-your-physician-facebook-page-for-mobile)

## [Optimizing Your Physician Facebook Page for Mobile](https://blog.quaintise.com/optimizing-your-physician-facebook-page-for-mobile)

I’ll share a Quaintise secret with you – nearly 80% of all new client Facebook Likes comes from mobile devices. This should be no surprise to other healthcare marketing agencies, seeing that by the fourth quarter of last year, mobile generated 23 percent...

###### [READ ARTICLE >](https://blog.quaintise.com/optimizing-your-physician-facebook-page-for-mobile)

[![market research](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/market-research-1.jpg?width=944&name=market-research-1.jpg)](https://blog.quaintise.com/new-physician-welcome-packets-youre-doing-it-wrong)

## [New Physician Welcome Packets – You’re Doing It Wrong](https://blog.quaintise.com/new-physician-welcome-packets-youre-doing-it-wrong)

Do your patients watch Dr. Oz? Do they enjoy The Doctors as well? How about shows like The Biggest Loser or read Runners Magazine? If you know these details of your patient’s interests, you can develop incredibly targeted ad campaigns on Facebook. Let...

###### [READ ARTICLE >](https://blog.quaintise.com/new-physician-welcome-packets-youre-doing-it-wrong)

[![social media marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/social-media-marketing-300x211.jpg?width=944&name=social-media-marketing-300x211.jpg)](https://blog.quaintise.com/healthcare-marketing-its-24-hours-a-day-7-days-a-week)

## [Healthcare Marketing - It's 24 Hours a Day, 7 Days a Week](https://blog.quaintise.com/healthcare-marketing-its-24-hours-a-day-7-days-a-week)

Healthcare marketing is an obstacle course, a long one. It’s a marathon with wind sprints and math equations. Healthcare marketing is integrative and inherent, risky and calculated, and unless you can devote 24 hours a day, 7 days a week to promoting...

###### [READ ARTICLE >](https://blog.quaintise.com/healthcare-marketing-its-24-hours-a-day-7-days-a-week)

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