Latest Healthcare Marketing Insights


Real-Time Relationship Building in 2013

  In healthcare marketing we often talk about building your business brand, building trust between your brand and your audience, and cultivating relationships through all forms of media. In 2013, the next generation of brand building will be in...

Google's Busy Year - 2012 SEO Review

If you haven’t taken a good, long look at your SEO efforts in 2012 (search engine optimization) it’s time to get on it. With Google making changes to the algorithm every month, SEO is a constant and quickly changing field, and unless you have the time to...

Start 2013 With a Great Story

In healthcare marketing, we often talk about turning yoru brand into a great story. Why? Because at Quaintise we believe the greatest stories are the ones that can withstand the test of time, connect emotionally with an audience, and convert ‘readers’...

Medical Content Marketing Tips for 2013

If you want to build a remarkable brand presence online in 2013, you’ll need to refocus some of your healthcare marketing efforts towards content. Content comes in many forms, and in marketing it an mean a branded photo, a Facebook update, a Tweet, a...

Set Your Goals and Charge Ahead

With so many changes coming to the healthcare industry over the course of the next few years, it’s natural to feel anxious about what the future holds for your medical practice. But the professionals at Quaintise wanted to offer some support and...

Year End Brand Audit – What You Need to Do NOW

The end of the year can go two ways for healthcare companies; business grows amidst the hustle and bustle of holiday shopping, or business plummets as people put healthcare on the back burner. Whatever category your healthcare business is in right now,...

Social Media Strategies for 2013 - The Human Condition

Social media dominates our lives. From checking Facebook from mobile phones to sneaking a peek while on the clock, there is usually not a day that passes without a quick check on that News Feed. In fact, new research released from Nielsen is showing just...

Healthcare Marketing Trends for 2013

Everyone in the healthcare marketing field wants to know; what will the hot marketing trends of 2013 be? Are we looking at more mobile advertising and less print? Will it revert to more traditional forms of media or will digital technology completely...

Content Marketing Strategies in Healthcare

Content marketing is, and realistically always has been, a dominating force behind SEO (search engine marketing). The phrase ‘Content is King’ truly holds water for Google, Yahoo and Bing, and every physician or specialists in the healthcare market...

Are You Analyzing the Correct Data?

Analytics are an aspect of healthcare marketing and SEO that cannot be ignored; to do so would be akin to running through a corn maze with a blindfold on. You know your ultimate goal is to get to the end of the maze, but you have no idea how to get...