Latest Healthcare Marketing Insights


Secrets of Successul Healthcare Storytelling

  At Quaintise, your Los Angeles healthcare marketing agency of choice, storytelling takes the cake. Telling a powerful story is what drives us, what motivates us to create successful campaigns for our physicians and specialists. Without a commanding,...

Determining the Best Advertising Tone

  According to a new study conducted by Lab 42, humor sells far better than anything, even the age old adage that ‘sex sells’. The study interviewed 500 respondents with the simple question “Does it really ad up?” The results might not be what you’d...

Should Physicians be Utilizing Facebook?

  At Quaintise, we understand that as social media tools become ubiquitous with healthcare marketing and advertising, fears will increase as to their true purpose and possibilities. These tools (Facebook, Twitter, Pinterest, etc) are synonymous with big...

Physicians – How Important Are Local Reviews?

  I’m very excited to be covering this subject today for Quaintise! Regarding Search Engine Optimization and Marketing, localization is HUGE, especially for physicians, and yet it is still an overlooked and often unrealized SEO strategy. Acquiring local...

Physicians - Getting it Right with Social Media

Social media for physicians and specialists is no longer an innovative healthcare marketing strategy of the future; it’s here and it’s a necessary component of any successful integrated marketing campaign. From launching a targeted healthcare blog to...

HIPAA Changes the Game for Healthcare Marketing

The Health Insurance Portability and Accountability Act of 1996, also known as HIPAA to anyone in the healthcare field, received an update this past week with the release of a new 536-page ‘HIPAA omnibus final rule.’ The momentous update clarifies...

How to Calculate Facebook Advertising ROI

  Facebook is a complicated beast, especially when it comes to tangible ROI for healthcare marketing clients. Facebook itself has told marketing firms to “ abandon the industry's obsession with numbers of clicks and focus on more effective advertising...

Healthcare Marketing - Is Print Advertising Dead?

We don’t often talk about print advertising in healthcare marketing circles anymore. Why? With the surge of mobile advertising, digital marketing, social media and more the focus has dramatically changed, the mediums dramatically altered. At Quaintise,...

Video Marketing 101: Healthcare Success with Video

  Video marketing is not a 'trend' of the future, it's a marketing strategy that has grown online with tenacity, and has reached a pinnacle point where the experts at Quaintise can say that it's become an integral piece of the marketing puzzle. Over the...

More Users Go Online to Search for Healthcare Information

  When the Pew Research Center releases new online data, Quaintise pays attention, especially when the online data is directly related to healthcare marketing and the medical industry in general. The newest study released last night is not much of a...