Latest Healthcare Marketing Insights


Facebook Is Not All Privacy and Ad Dollars

In times of need and tragedy, when everyone is feeling helpless, the desire to provide service of any kind is overwhelming. And not so surprisingly, that is where Facebook can come into play. When catastrophes like the Oklahoma tornado occur, there are...

The Fastest Growing Demographic on Facebook

Think seniors aren’t on Facebook? You could be thinking wrong, very wrong, and it could cost you and your healthcare marketing budget. According to Forbes.com, those 65 years and older are changing: they are living longer, are more active, and becoming...

What Physicians Can Learn From The Most ‘Epic’ Facebook Meltdown in History

I didn’t necessarily want to write about this ‘epic’ failure, simply because if you are online and you haven’t heard about it, you’ve probably been living under a rock. Amy's Baking Company Bakery Boutique & Bistro, located right here in Scottsdale,...

Physicians – Don’t Waste Half of Your Marketing Budget

By targeting the right consumer at the right time, the right place with the right message, we can get the most out of a marketing budget.  In other words, fish where the fish are.  Put your time, effort and money where they can do the most good. –...

Healthcare Marketing Content Campaign - Client Study

Creating an entire content marketing campaign is more than just posting a blog and sharing that blog on Facebook and Twitter – it’s about focusing all of your creative, advertising and healthcare marketing attention onto one topic and making that one...

B2B Healthcare Marketing on Social Media

Business-2-business marketing is an important aspect of many healthcare marketing campaigns, with the ultimate end goal being strong lead generation among a targeted audience. There are still many in the healthcare marketing field that avoid social media...

Healthcare Automation vs Healthcare Marketing Agencies

According the a recent blog on VentureBeat.com, the term “marketing automation” has had more Google searches in the beginning months of 2013 than it has at any other point over the past three years. What does that tell healthcare marketing agencies like...

Conversational Healthcare Marketing

The days of one-way, one-sided promotional brand messaging are over. In reality, they’ve been over for some time now in the opinions of many expert Quaintise healthcare marketers. With the remarkable and various brand messaging channels available today...

Optimizing Your Physician Facebook Page for Mobile

I’ll share a Quaintise secret with you – nearly 80% of all new client Facebook Likes comes from mobile devices. This should be no surprise to other healthcare marketing agencies, seeing that by the fourth quarter of last year, mobile generated 23 percent...

New Physician Welcome Packets – You’re Doing It Wrong

Do your patients watch Dr. Oz? Do they enjoy The Doctors as well? How about shows like The Biggest Loser or read Runners Magazine? If you know these details of your patient’s interests, you can develop incredibly targeted ad campaigns on Facebook. Let...