The new year should bring with it a new realization of healthcare marketing strategies that will increase foot traffic and boost your ROI. One of those marketing strategies that should be at the top of your marketing plans is reputation management; a...
This morning as I was perusing my morning news I stopped on a title that instantly caught my attention: Should Hospitals Be on Facebook…? I mean, obviously I answered the question quietly to myself, and laughed at the audacity of the title. But, or...
We’ve been spending a lot of time on the subject of doctor-patient communication and social media, and for good reason. In 2014, social media for healthcare marketing will rise to the next level, where physicians will literally have no choice but to...
Doctors and patients don’t communicate well, at least according to a recent poll released at the World Diabetes Congress of the International Diabetes Federation in Australia. The trouble with the perceived results is the simple fact that a better...
Right now is about the time you’re going to see a lot of 2014 trends articles and blogs. You’ll see those familiar keywords such as patient satisfaction, consumer expectations, segmentation, fragmentation, real-time marketing, mobile, social, engagement,...
Everyone knows the key to successful healthcare marketing on Facebook is getting “Likes,” right? Not exactly. The Huffington Post ran an interesting commentary today titled The Like War, offering 9 steps for “using social media strategy for long term...
At Quaintise, if we’ve learned one thing over the years it’s that emotional marketing, truly making a connection with your target audience, is what drives decision-making. Of course, there are quite a few elements that go into successful video marketing,...
While the current healthcare marketing strategies of mobile and social media are all the rage, don’t let email marketing fall to far off track. Recent studies have shown that 91% of all consumers still check their email daily. Most importantly, according...
News is sweeping the marketing world today regarding an amazing cash offer that was turned down. Facebook offered to buy SnapChat for $3 billion, but the 23-year-old owner refused. What a world we live in where $3 billion in cash is neglected. Are the...
Just the other day we discussed the importance of keeping things simple in a complicated healthcare world. Today, I want you to think about keeping things social – transforming your healthcare website into a social powerhouse. The idea of getting social...