Latest Healthcare Marketing Insights


Why Healthcare Brands Should Focus on Content Marketing

People go to the Internet for information. Healthcare information is no exception. Seventy-two percent of Internet users reported looking online for health information, according to a September 2012 survey by the Pew Research Center. For the most part,...

Digital Health Care Is Here

Historically, the U.S. health care system has been centered on providing “sick care.” People who are sick or injured seek treatment from health care providers and pay for those services through a fee-for-service (FFS) model. In 2010, that all changed...

The Rise of the Health Care Consumer

Las week, I attended the Aspen Ideas Festival in Colorado. This year's theme was “Smart Solutions to the World's Toughest Challenges.”The health care track covered topics such as Ebola, cancer, dying with dignity and personalized medicine. I was inspired...

Developing a Marketing Strategy for a Telemedicine Practice

According to a report by BCC Research, telemedicine is expected to become a $43 Billion dollar market by 2019. This tremendous growth rate is due to the surging demand for telehome services, which includes home monitoring services. The telehome category...

Raquel Baldelomar, Founder Of Quaintise, Featured in Los Angeles Business Journal

Raquel Baldelomar talks about how her international background and multi-cultural heritage reflects her personal style for business and leisure. Los Angeles, CA– July 28, 2014 -- Raquel Baldelomar, Founder and Managing Director of the Los Angeles-based...

Raquel Baldelomar Featured in Latina Magazine

April 2014 issue of Latina magazine featured Raquel Baldelomar, Founder and Managing Director of Quaintise, on how she built her advertising agency and grew it to over $1 million in annual billings.

Facebook Audience Insights – An Inside Look

This morning at approximately 10:00am, Arizona Time, I was handed a gift – access to Facebook Audience Insights and an wealth of information on each of our Quaintise client Facebook Page Audience demographics. While this feature is slowly being rolled...

Visual Marketing – The Key to ALL Forms of Health Care Marketing

  The days of optimizing your marketing efforts strictly for Google, Yahoo and Bing are over. In today’s health care marketing environment, it’s all about visual marketing, and you better be good. According to this year’s Social Media Marketing Industry...

Why Email Remains One of Physician’s Most Powerful Marketing Tool

The face of health care marketing is changing. While content marketing, social media marketing, mobile marketing and real-time marketing seem to be the prevalent strategies of 2014, many physicians are holding steady with some ‘old’ marketing methods –...

The Future of Independent Agencies

Last week, we had the opportunity to attend the Worldwide Partner’s World Meeting Conference in Las Vegas. We had an incredible time learning from some of the greats about independent agencies, new business, and how to fit our models to the consumer and...