Latest Healthcare Marketing Insights


YouTube Video Marketing For Physicians, By the Numbers

We’ve been spending a lot of time talking about social media marketing in the form of Pinterest and Facebook, but not nearly enough time discussion the potential for obtaining new patients from YouTube marketing. While YouTube doesn’t nearly get the...

Are You An Influencer, or a Blogger? 5 Tips To Lead the Way

If your practice, or your physicians, do not have a blog and social media accounts…well, let’s just say you could be living under a rock. Content Marketing, content development, content management, or whatever you’d like to title it, moves from the blog...

Physicians, Are You Taking Advantage of Pinterest? You Should Be

For physicians, social media is terrifying. For marketers and advertisers, social media is a goldmine still in its infancy. And while Facebook and Twitter are the popular platforms for conversation, it’s Pinterest and Instagram that are truly shaking...

Can You Hide Your Pregnancy From the Net?

I don’t know if anyone remembers the movie The Net with Sandra Bullock. It was a horrible movie, yet set during a time when the Internet was new and had scary implications. Every single thing that you did both online and offline was monitored, tracked,...

What is Your Color Palette Telling Your Patients?

Marketing is a visual medium; and while the talk of the town has been content marketing, content marketing without strong visual cues will not redeem on all of its promises. Visual branding is essential for branding your business, your messaging, and...

Patients Control the Message, Are You Listening?

Physicians are stubborn. Yes, I threw that right out there, but if you’re a physician, someone on a physician’s staff, or a marketing agency who works with physicians, you know this to be true. Keeping that trait in mind, imagine how slow health care...

Improve the Patient Experience with Ratings or Else

Fifty-nine percent of respondents reported physician rating sites to be “somewhat important” or “very important” when choosing a physician… The above statement was pulled directly from a publication in the February issue of The Journal of American...

Conformity Kills – The Secret to Social Media Marketing for Physicians

I came across a very interesting article this morning on FoxBusiness.com, and couldn’t wait to share it with all of our Quaintise agency team members and blog visitors. I quite often talk about the ‘one size fits all’ social media marketing mentality...

Internet Search Ad Revenue Skyrockets, Beats TV Ad Revenue

It’s really no surprise that search ad revenue is topping out every other form of revenue. With the changing face of Google and search algorithms, and the complicated task of organically bringing in search traffic, businesses, advertisers and marketing...

A BIG Facebook Update Physicians Should Be Aware Of

There has been a trend on Facebook over the past year to increase engagement by literally asking for Likes, Comments and Shares. This technique, called Like-Baiting by Facebook, has been so successful that morally unethical Facebook pages have taken the...