Latest Healthcare Marketing Insights


Capitalizing on a Patient’s Healthcare Decision Making Pathway

As a physician, your online reputation is probably one of your most important marketing details. The simple act of identifying, researching and selecting a family doctor or specialist has changed dramatically over the years, and while word of mouth is...

5 Tips for Getting Started with Content Marketing in Healthcare

  Photo Credit http://bit.ly/1cG7lKs   Content marketing is more than a buzz word in healthcare, it’s a marketing strategy that has grown to become quite effective and advantageous for small and large medical practices. From the two-doctor practice...

Email Marketing is Now More Effective Than Ever

The rumor is that email marketing for health care is dead, or at least dying a quick and painless death, ever since Google updated it’s email platform to include Promotions and Updates Inbox Tabs. In reality, the rumors that email marketing has died have...

Knowing Where To Buy Ad Space

A key component to any healthcare marketing campaign is knowing where to advertise. And knowing where to advertise involves a great appreciation and comprehension of your target demographic, and their behaviors both online and off. Understanding a...

Hospitals in the U.S. are Using Social Media, Why Aren't You?

How important is social media to healthcare marketing? Ask the professionals at the University of Michigan Health System, or the Nemours/Alfred I. DuPont Hospital for Children in Wilmington, Delaware, Brigham and Women’s Hospital in Boston, or the...

Protect Your Brand on Facebook with These 3 Tips

Last week, a ‘white hat hacker’ took matters into his own hands and hacked into the most powerful Facebook User’s page – founder Mark Zuckerberg. In healthcare marketing, an aspect that is often overlooked but extremely important is the element of...

Healthcare Marketing Insight from the Re-Invented Vegas Strip

I love Las Vegas. The entertainment, the freedom, the innovation in marketing at every turn. And, yes, there are a plethora of lessons to be learned from marketing Las Vegas to healthcare marketing. In a town that constantly reinvents itself, it’s easy...

Healthcare Marketing is Most Effective When Simplified

In an era where everything is digital, even our realities are augmented, healthcare marketing agencies easily lose sight of what’s important – motivating and inspiring patients to take action. Between social media marketing, video marketing, email...

Are Your Patients Engaging with Your Healthcare Brand?

Facebook, much like Google, is constantly evolving, staying ahead of the spammers, the scammers, the cheaters, and the haters. The relentless evolution has purpose – to better the brand experience for Fans, and to make money. These are essentially the...

Improve the Patient Experience with Big Data

If you see beauty in efficiency – the type of efficiency that brings tears to your eyes – you’ll want to jump on the Big Data bandwagon. In fact, with data scientists who specialize in the healthcare marketing field, efficiency in marketing and targeting...