Latest Healthcare Marketing Insights


How Is a Vegas Night Club Like a Physician’s Office? (Marketing Insight from the Re-Invented Strip)

I love Las Vegas. The entertainment, the freedom, the innovation in marketing at every turn. And, yes, there are a plethora of lessons to be learned from marketing Las Vegas to healthcare marketing. In a town that constantly reinvents itself, it’s easy...

Keep it Simple...You Know the Rest - Healthcare Marketing is Most Effective When Simplified

In an era where everything is digital, even our realities are augmented, healthcare marketing agencies easily lose sight of what’s important – motivating and inspiring patients to take action. Between social media marketing, video marketing, email...

Are Your Patients Engaging with Your Brand? (why you needed to be on this yesterday)

Facebook, much like Google, is constantly evolving, staying ahead of the spammers, the scammers, the cheaters, and the haters. The relentless evolution has purpose – to better the brand experience for Fans, and to make money. These are essentially the...

Improve the Patient Experience with Big Data

If you see beauty in efficiency – the type of efficiency that brings tears to your eyes – you’ll want to jump on the Big Data bandwagon. In fact, with data scientists who specialize in the healthcare marketing field, efficiency in marketing and targeting...

Family Practice Specialists Announces Quaintise as their Agency of Record

Quaintise is pleased to announce that they have been selected as the Agency of Record for Family Practice Specialists (FPS), one of the leading family practice medical groups in Arizona.  Established in 1969, FPS provides general and specialized family...

Alumni Spotlight: Raquel Baldelomar, Founder and Managing Director of Quaintise

Raquel Baldelomar, BHP ’01, BBA ’01, left the comfort of her job with JPMorgan to start her own agency. Eight years later, her business is booming. Quaintise, pronounced “kwan-tees,” based in Phoenix is about to open a second location in Los Angeles and...

Southwest Kidney Institute Selects Quaintise as Agency of Record

Quaintise, a full service Marketing, Advertising and Public Relations Agency that specializes in Medical and Healthcare Marketing announced today that Southwest Kidney Institute has selected Quaintise as their Agency of Record. Southwest Kidney Institute...

Quaintise Writes, Directs, and Produces TV Campaign for Arizona OBGYN Affiliates

The Commercials were written, directed, and produced by AOA’s Agency of Record, Quaintise. As part of AOA’s new branding and public awareness campaign, Quaintise has developed strategic initiatives designed to raise awareness of the AOA brand name and...

Arizona OBGYN Affiliates Selects Quaintise as Agency of Record

Quaintise, a full-service advertising, public relations, and business development agency with special expertise in medical marketing, announced today that Arizona OBGYN Affiliates (AOA) has selected Quaintise as their Agency of Record. AOA is the largest...

Arizona OBGYN Affiliates Debuts Branding Campaign on Oprah Finale

Arizona OBGYN Affiliates (AOA), the state’s largest OBGYN medical practice, will debut a major multi-media branding and public relations campaign with TV spots on the last three episodes of the immensely popular Oprah show on KTVK Phoenix, May 23-25. The...