Healthcare marketing at Quaintise is more than campaigns, numbers and analytics – it’s about innovating, evolving, and revolutionizing our own industry with inventive strategies that stay ten steps ahead of everyone else. We’ve known about the new Gmail...
If you use Gmail as your primary email platform, you’ve no doubt noticed a few changes have occurred over the past few days. Things are looking a bit different in your inbox, and for millions of Gmail users a new Gmail design and filtering system means...
Everyone in healthcare and medical marketing is talking about Big Data. If you’re marketing and advertising team has not mentioned this term to you yet, it’s time to seek out another agency. According to Forbes.com, Big Data is the biggest game-changing...
There has been a lot of interesting talk surrounding retargeting and prospecting, especially in the realm of social media. In healthcare marketing, retargeting and prospecting are integral elements of any campaign, which is why it’s always so interesting...
Healthcare marketing is a delicate dance precision pitching and well-crafted brand messaging. It’s about getting it right the first time, engaging a target audience actively, visually and contextually. An aspect of healthcare marketing that many Los...
Facebook Graph Search for healthcare marketing Since it’s universal roll-out yesterday, Facebook’s new Graph Search has been all the talk of marketers and techies in the healthcare marketing industry. Of course, as early adopters of Facebook’s Graph...
Social media advertising is an ever-evolving field. Facebook has progressed form simple sidebar ads to News Feed integrated Sponsored Stories and innovative forms of advertising masking as organic posts. As a healthcare marketing strategist, it’s my...
Advertising can be a deceptive business. From tweaking real estate images with Photoshop to running ads masked as quality content, to Google’s use of advertising space, there are many tricks to the trade that your patients are probably not aware of. In...
Since the dawn of healthcare marketing, it’s been a challenge to get the right-brained marketers and the left-brained marketers on the same page. And many times that discrepancy shows through in healthcare marketing campaigns, where the words and the...