---
title: Health and Wellness Marketing Trends & Insights | Quaintise (11)
description: The latest marketing news for organizations in the medical, health and wellness, and life sciences industries. (11)
---

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    - [TMS Neuro Institute](https://quaintise.com/portfolio/tms-neuro-institute/)
    - [Arizona OBGYN Affiliates](https://quaintise.com/portfolio/arizona-obgyn-affiliates/)
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# Latest Healthcare Marketing Insights

---

[![forbes](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/forbes.png?width=944&name=forbes.png)](https://blog.quaintise.com/six-tips-to-reduce-stress-while-traveling-for-business)

## [Six Tips To Reduce Stress While Traveling For Business](https://blog.quaintise.com/six-tips-to-reduce-stress-while-traveling-for-business)

###### [READ ARTICLE >](https://blog.quaintise.com/six-tips-to-reduce-stress-while-traveling-for-business)

[![first](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/first.jpg?width=944&name=first.jpg)](https://blog.quaintise.com/building-a-data-centric-healthcare-marketing-team-part-1-the-right-mix-of-tools)

## [Building a Data-Centric Healthcare Marketing Team: Part 1](https://blog.quaintise.com/building-a-data-centric-healthcare-marketing-team-part-1-the-right-mix-of-tools)

Healthcare marketers need the right technology systems in place to be effective in the new digital healthcare environment. Healthcare marketers have always had multiple roles—brand advocate, growth strategist, and patient experience champion. Now they...

###### [READ ARTICLE >](https://blog.quaintise.com/building-a-data-centric-healthcare-marketing-team-part-1-the-right-mix-of-tools)

[![roi](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/roi.png?width=944&name=roi.png)](https://blog.quaintise.com/what-healthcare-executives-want-from-their-marketing-team)

## [What Healthcare Executives Want From Their Marketing Team?](https://blog.quaintise.com/what-healthcare-executives-want-from-their-marketing-team)

C-suite executives want marketing data that provides relevant financial details. It’s a classic challenge for the healthcare marketer—how can he or she connect marketing campaigns to the organization’s bottom line. C-suite executives want to know what is...

###### [READ ARTICLE >](https://blog.quaintise.com/what-healthcare-executives-want-from-their-marketing-team)

[![Positive media coverage is a low cost strategy that has a big impact. ](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/Rosewood-blog-image.jpg?width=944&name=Rosewood-blog-image.jpg)](https://blog.quaintise.com/healthcare-media-coverage-matters)

## [Healthcare Media Coverage Matters](https://blog.quaintise.com/healthcare-media-coverage-matters)

Positive media coverage is a low cost strategy that has a big impact. Rosewood Centers for Eating Disorders wanted to increase its brand awareness and reestablish itself as an international eating disorder expert. Rosewood is a fully accredited and...

###### [READ ARTICLE >](https://blog.quaintise.com/healthcare-media-coverage-matters)

[![Arizona OB/GYN Affiliates brings the concept of hope to life in its direct-to-consumer multimedia marketing campaign.](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/408477_375355435819124_364244637_n.jpg?width=944&name=408477_375355435819124_364244637_n.jpg)](https://blog.quaintise.com/three-tips-to-build-a-successful-emotion-based-healthcare-marketing-campaign)

## [3 Tips to Build a Successful Healthcare Marketing Campaign](https://blog.quaintise.com/three-tips-to-build-a-successful-emotion-based-healthcare-marketing-campaign)

Arizona OB/GYN Affiliates brings the concept of hope to life in its direct-to-consumer multimedia marketing campaign. Healthcare affects everyone on a very personal and emotional level.It’s an industry centered on life and death. Patients and their loved...

###### [READ ARTICLE >](https://blog.quaintise.com/three-tips-to-build-a-successful-emotion-based-healthcare-marketing-campaign)

[![iStock_contentmarketing_Small](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/iStock_contentmarketing_Small.jpg?width=944&name=iStock_contentmarketing_Small.jpg)](https://blog.quaintise.com/why-healthcare-brands-should-focus-on-content-marketing)

## [Why Healthcare Brands Should Focus on Content Marketing](https://blog.quaintise.com/why-healthcare-brands-should-focus-on-content-marketing)

People go to the Internet for information. Healthcare information is no exception. Seventy-two percent of Internet users reported looking online for health information, according to a September 2012 survey by the Pew Research Center. For the most part,...

###### [READ ARTICLE >](https://blog.quaintise.com/why-healthcare-brands-should-focus-on-content-marketing)

[![Digital-health-care-762x510](https://blog.quaintise.com/hs-fs/hubfs/Digital-health-care-762x510.jpg?width=944&name=Digital-health-care-762x510.jpg)](https://blog.quaintise.com/digital-health-care-is-here)

## [Digital Health Care Is Here](https://blog.quaintise.com/digital-health-care-is-here)

Historically, the U.S. health care system has been centered on providing “sick care.” People who are sick or injured seek treatment from health care providers and pay for those services through a fee-for-service (FFS) model. In 2010, that all changed...

###### [READ ARTICLE >](https://blog.quaintise.com/digital-health-care-is-here)

[![1-825x510](https://blog.quaintise.com/hs-fs/hubfs/1-825x510.jpg?width=944&name=1-825x510.jpg)](https://blog.quaintise.com/the-rise-of-the-health-care-consumer)

## [The Rise of the Health Care Consumer](https://blog.quaintise.com/the-rise-of-the-health-care-consumer)

Las week, I attended the Aspen Ideas Festival in Colorado. This year's theme was “Smart Solutions to the World's Toughest Challenges.”The health care track covered topics such as Ebola, cancer, dying with dignity and personalized medicine. I was inspired...

###### [READ ARTICLE >](https://blog.quaintise.com/the-rise-of-the-health-care-consumer)

[![Quaintise LLC - Medical Marketing Firm](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/Telemedicine-Marketing-Strategy.jpg?width=944&name=Telemedicine-Marketing-Strategy.jpg)](https://blog.quaintise.com/medical-practices-will-soon-need-to-develop-a-telemedicine-marketing-strategy)

## [Developing a Marketing Strategy for a Telemedicine Practice](https://blog.quaintise.com/medical-practices-will-soon-need-to-develop-a-telemedicine-marketing-strategy)

According to a report by BCC Research, telemedicine is expected to become a $43 Billion dollar market by 2019. This tremendous growth rate is due to the surging demand for telehome services, which includes home monitoring services. The telehome category...

###### [READ ARTICLE >](https://blog.quaintise.com/medical-practices-will-soon-need-to-develop-a-telemedicine-marketing-strategy)

[![Facebook Audience Insights](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/Screen-Shot-2014-05-27-at-11_01_03-AM-1024x118.png?width=944&name=Screen-Shot-2014-05-27-at-11_01_03-AM-1024x118.png)](https://blog.quaintise.com/facebook-audience-insights-an-inside-look)

## [Facebook Audience Insights – An Inside Look](https://blog.quaintise.com/facebook-audience-insights-an-inside-look)

This morning at approximately 10:00am, Arizona Time, I was handed a gift – access to Facebook Audience Insights and an wealth of information on each of our Quaintise client Facebook Page Audience demographics. While this feature is slowly being rolled...

###### [READ ARTICLE >](https://blog.quaintise.com/facebook-audience-insights-an-inside-look)

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