Latest Healthcare Marketing Insights


Key Statistics To Capitalize on Digital Doctor-Patient Communication

Doctors and patients don’t communicate well, at least according to a recent poll released at the World Diabetes Congress of the International Diabetes Federation in Australia. The trouble with the perceived results is the simple fact that a better...

All SEO Is Local, Especially for Doctor Marketing

Right now is about the time you’re going to see a lot of 2014 trends articles and blogs. You’ll see those familiar keywords such as patient satisfaction, consumer expectations, segmentation, fragmentation, real-time marketing, mobile, social, engagement,...

Why Should Physicians Want “Likes”

Everyone knows the key to successful healthcare marketing on Facebook is getting “Likes,” right? Not exactly. The Huffington Post ran an interesting commentary today titled The Like War, offering 9 steps for “using social media strategy for long term...

The Secret To Video Success – Make Them Feel It

At Quaintise, if we’ve learned one thing over the years it’s that emotional marketing, truly making a connection with your target audience, is what drives decision-making. Of course, there are quite a few elements that go into successful video marketing,...

5 Email Marketing Tips To Ensure Conversion Sucess

While the current healthcare marketing strategies of mobile and social media are all the rage, don’t let email marketing fall to far off track. Recent studies have shown that 91% of all consumers still check their email daily. Most importantly, according...

What Does SnapChat Have To Do With Healthcare Marketing?

News is sweeping the marketing world today regarding an amazing cash offer that was turned down. Facebook offered to buy SnapChat for $3 billion, but the 23-year-old owner refused. What a world we live in where $3 billion in cash is neglected. Are the...

Making Your Brand More Social - Don't Be Scared

Just the other day we discussed the importance of keeping things simple in a complicated healthcare world. Today, I want you to think about keeping things social – transforming your healthcare website into a social powerhouse. The idea of getting social...

The Healthcare Industry is a Mess, Simplify Your Marketing NOW

In today’s complicated and often confusing world of healthcare marketing, often times the simplest ideas and most transparent physicians and offices will come out on top. From the Affordable Care Act to explaining complex treatment procedures, the...

From Casual Patients to Brand Advocates - Three Strategies for Success

“The easiest way to create sharability is to give people an experience,” offers Franz Aliquo, Creative Director at ad agency RPM. “Something that turns their mundane day-to-day into something magical.”   One of the greatest successes for any business in...

Forrester on Facebook: Why I Think They're Wrong

Facebook took a hit this week from one of the most influential, respected research organizations on the web. Forrester, a research and analysis information technology company, slammed Facebook’s marketing and advertising efforts with a scathing report on...