Latest Healthcare Marketing Insights


Still Afraid of Social Media? Follow the Numbers

This morning as I was perusing my morning news I stopped on a title that instantly caught my attention: Should Hospitals Be on Facebook…? I mean, obviously I answered the question quietly to myself, and laughed at the audacity of the title. But, or...

Engaging Your Patients on Social Media NOW

We’ve been spending a lot of time on the subject of doctor-patient communication and social media, and for good reason. In 2014, social media for healthcare marketing will rise to the next level, where physicians will literally have no choice but to...

2014 Healthcare Marketing Trends

The New Year is nearly upon us, and if you haven’t sat down with your healthcare marketing team in the past few weeks to plan your 2014 marketing budget and strategy, you’re running out of time. With so many new healthcare marketing techniques for...

Capitalizing on Digital Doctor-Patient Communication in 2014 - Key Statistics

Doctors and patients don’t communicate well, at least according to a recent poll released at the World Diabetes Congress of the International Diabetes Federation in Australia. The trouble with the perceived results is the simple fact that a better...

All SEO Is Local, Especially for Doctor Marketing

Right now is about the time you’re going to see a lot of 2014 trends articles and blogs. You’ll see those familiar keywords such as patient satisfaction, consumer expectations, segmentation, fragmentation, real-time marketing, mobile, social, engagement,...

Why Should Physicians Want “Likes”

Everyone knows the key to successful healthcare marketing on Facebook is getting “Likes,” right? Not exactly. The Huffington Post ran an interesting commentary today titled The Like War, offering 9 steps for “using social media strategy for long term...

The Secret To Video Success – Make Them Feel It

At Quaintise, if we’ve learned one thing over the years it’s that emotional marketing, truly making a connection with your target audience, is what drives decision-making. Of course, there are quite a few elements that go into successful video marketing,...

5 Email Marketing Tips To Ensure Conversion Sucess

While the current healthcare marketing strategies of mobile and social media are all the rage, don’t let email marketing fall to far off track. Recent studies have shown that 91% of all consumers still check their email daily. Most importantly, according...

What Does SnapChat Have To Do With Healthcare Marketing?

News is sweeping the marketing world today regarding an amazing cash offer that was turned down. Facebook offered to buy SnapChat for $3 billion, but the 23-year-old owner refused. What a world we live in where $3 billion in cash is neglected. Are the...

Making Your Brand More Social - Don't Be Scared

Just the other day we discussed the importance of keeping things simple in a complicated healthcare world. Today, I want you to think about keeping things social – transforming your healthcare website into a social powerhouse. The idea of getting social...