--- title: Health and Wellness Marketing Trends & Insights | Quaintise (12) description: The latest marketing news for organizations in the medical, health and wellness, and life sciences industries. (12) --- [Quaintise](https://quaintise.com) - - - - - [1-310-758-4970](tel:+13107584970) [![Quaintise](https://blog.quaintise.com/hs-fs/hubfs/Quaintise_January2019%20Theme/Images/logo.png?width=314&height=201&name=logo.png "Quaintise")](https://quaintise.com/) - [Home](https://quaintise.com/) - [Services](https://quaintise.com/services/) - [Advertising Campaigns](https://quaintise.com/services/advertising-campaigns/) - [Brand Strategy](https://quaintise.com/services/brand-strategy/) - [Brochure Design](https://quaintise.com/services/brochure-design/) - [Health and Wellness Marketing](https://quaintise.com/services/health-and-wellness-marketing/) - [Inbound Marketing](https://quaintise.com/services/inbound-marketing/) - [Infographics](https://quaintise.com/infographics/) - [Healthcare Public Relations](https://quaintise.com/services/public-relations/) - [Packaging Design](https://quaintise.com/services/packaging-design/) - [Video](https://quaintise.com/services/video/) - [Vitamin Marketing](https://quaintise.com/vitamin-marketing-los-angeles/) - [Website Development](https://quaintise.com/services/website-development-and-design/) - Digital Marketing - [Company](https://quaintise.com/company/) - [Our Team](https://quaintise.com/company/our-team/) - [In The News](https://quaintise.com/company/in-the-news/) - [Testimonials](https://quaintise.com/company/testimonials/) - [Jobs](https://quaintise.com/jobs/) - [Case Studies](https://quaintise.com/resources/case-studies/) - [Work](https://quaintise.com/healthcare-portfolio/) - [MoCA](https://www.quaintise.com/portfolio/moca/) - [UCLA Institute for Precision Health](https://quaintise.com/portfolio/ucla-iph-genomics-marketing/) - [Bayer](https://quaintise.com/portfolio/bayer/) - [TMS Neuro Institute](https://quaintise.com/portfolio/tms-neuro-institute/) - [Arizona OBGYN Affiliates](https://quaintise.com/portfolio/arizona-obgyn-affiliates/) - [Clearpath](https://quaintise.com/portfolio/clearpath/) - [COPE Health Solutions](https://quaintise.com/portfolio/cope-health-solutions/) - [COPE Health Scholars](https://quaintise.com/portfolio/cope-health-scholars/) - [Family Practice Specialists](https://quaintise.com/portfolio/family-practice-specialists/) - [Phoenix Children’s Hospital](https://quaintise.com/portfolio/phoenix-childrens-hospital/) - [MD Anderson Cancer Center](https://quaintise.com/portfolio/md-anderson-cancer-center/) - [Children’s Dental Health](https://quaintise.com/portfolio/childrens-dental-health-association/) - [Reverse Aging Institute](https://quaintise.com/portfolio/reverse-aging-institute/) - [Villaway](https://quaintise.com/portfolio/villaway/) - [Moving Brands Forward](https://www.quaintise.com/movingbrandsforward/) - [Blog](https://blog.quaintise.com/) - [Contact](https://quaintise.com/contact-us/) # Latest Healthcare Marketing Insights --- [![iStock\_contentmarketing\_Small](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/iStock_contentmarketing_Small.jpg?width=944&name=iStock_contentmarketing_Small.jpg)](https://blog.quaintise.com/why-healthcare-brands-should-focus-on-content-marketing) ## [Why Healthcare Brands Should Focus on Content Marketing](https://blog.quaintise.com/why-healthcare-brands-should-focus-on-content-marketing) People go to the Internet for information. Healthcare information is no exception. Seventy-two percent of Internet users reported looking online for health information, according to a September 2012 survey by the Pew Research Center. For the most part,... ###### [READ ARTICLE \>](https://blog.quaintise.com/why-healthcare-brands-should-focus-on-content-marketing) [![Digital-health-care-762x510](https://blog.quaintise.com/hs-fs/hubfs/Digital-health-care-762x510.jpg?width=944&name=Digital-health-care-762x510.jpg)](https://blog.quaintise.com/digital-health-care-is-here) ## [Digital Health Care Is Here](https://blog.quaintise.com/digital-health-care-is-here) Historically, the U.S. health care system has been centered on providing “sick care.” People who are sick or injured seek treatment from health care providers and pay for those services through a fee-for-service (FFS) model. In 2010, that all changed... ###### [READ ARTICLE \>](https://blog.quaintise.com/digital-health-care-is-here) [![1-825x510](https://blog.quaintise.com/hs-fs/hubfs/1-825x510.jpg?width=944&name=1-825x510.jpg)](https://blog.quaintise.com/the-rise-of-the-health-care-consumer) ## [The Rise of the Health Care Consumer](https://blog.quaintise.com/the-rise-of-the-health-care-consumer) Las week, I attended the Aspen Ideas Festival in Colorado. This year's theme was “Smart Solutions to the World's Toughest Challenges.”The health care track covered topics such as Ebola, cancer, dying with dignity and personalized medicine. I was inspired... ###### [READ ARTICLE \>](https://blog.quaintise.com/the-rise-of-the-health-care-consumer) [![Quaintise LLC - Medical Marketing Firm](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/Telemedicine-Marketing-Strategy.jpg?width=944&name=Telemedicine-Marketing-Strategy.jpg)](https://blog.quaintise.com/medical-practices-will-soon-need-to-develop-a-telemedicine-marketing-strategy) ## [Developing a Marketing Strategy for a Telemedicine Practice](https://blog.quaintise.com/medical-practices-will-soon-need-to-develop-a-telemedicine-marketing-strategy) According to a report by BCC Research, telemedicine is expected to become a $43 Billion dollar market by 2019. This tremendous growth rate is due to the surging demand for telehome services, which includes home monitoring services. The telehome category... ###### [READ ARTICLE \>](https://blog.quaintise.com/medical-practices-will-soon-need-to-develop-a-telemedicine-marketing-strategy) [![Facebook Audience Insights](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/Screen-Shot-2014-05-27-at-11_01_03-AM-1024x118.png?width=944&name=Screen-Shot-2014-05-27-at-11_01_03-AM-1024x118.png)](https://blog.quaintise.com/facebook-audience-insights-an-inside-look) ## [Facebook Audience Insights – An Inside Look](https://blog.quaintise.com/facebook-audience-insights-an-inside-look) This morning at approximately 10:00am, Arizona Time, I was handed a gift – access to Facebook Audience Insights and an wealth of information on each of our Quaintise client Facebook Page Audience demographics. While this feature is slowly being rolled... ###### [READ ARTICLE \>](https://blog.quaintise.com/facebook-audience-insights-an-inside-look) [![Healthcare Marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/QSocialMedia2_webSlider-1024x126.jpg?width=944&name=QSocialMedia2_webSlider-1024x126.jpg)](https://blog.quaintise.com/visual-marketing-the-key-to-all-forms-of-health-care-marketing) ## [Visual Marketing – The Key to ALL Forms of Health Care Marketing](https://blog.quaintise.com/visual-marketing-the-key-to-all-forms-of-health-care-marketing) The days of optimizing your marketing efforts strictly for Google, Yahoo and Bing are over. In today’s health care marketing environment, it’s all about visual marketing, and you better be good. According to this year’s Social Media Marketing Industry... ###### [READ ARTICLE \>](https://blog.quaintise.com/visual-marketing-the-key-to-all-forms-of-health-care-marketing) [![email marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/email-marketing-300x197.jpg?width=944&name=email-marketing-300x197.jpg)](https://blog.quaintise.com/why-email-remains-one-of-physicians-most-powerful-marketing-tool) ## [Why Email Remains One of Physician’s Most Powerful Marketing Tool](https://blog.quaintise.com/why-email-remains-one-of-physicians-most-powerful-marketing-tool) The face of health care marketing is changing. While content marketing, social media marketing, mobile marketing and real-time marketing seem to be the prevalent strategies of 2014, many physicians are holding steady with some ‘old’ marketing methods –... ###### [READ ARTICLE \>](https://blog.quaintise.com/why-email-remains-one-of-physicians-most-powerful-marketing-tool) [![iStock\_000027623540Medium](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/iStock_000027623540Medium-1024x679.jpg?width=944&name=iStock_000027623540Medium-1024x679.jpg)](https://blog.quaintise.com/the-future-of-independent-agencies) ## [The Future of Independent Agencies](https://blog.quaintise.com/the-future-of-independent-agencies) Last week, we had the opportunity to attend the Worldwide Partner’s World Meeting Conference in Las Vegas. We had an incredible time learning from some of the greats about independent agencies, new business, and how to fit our models to the consumer and... ###### [READ ARTICLE \>](https://blog.quaintise.com/the-future-of-independent-agencies) [![video marketing\_healthcare](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/video-marketing-a.jpg?width=944&name=video-marketing-a.jpg)](https://blog.quaintise.com/youtube-video-marketing-for-physicians-by-the-numbers) ## [YouTube Video Marketing For Physicians, By the Numbers](https://blog.quaintise.com/youtube-video-marketing-for-physicians-by-the-numbers) We’ve been spending a lot of time talking about social media marketing in the form of Pinterest and Facebook, but not nearly enough time discussion the potential for obtaining new patients from YouTube marketing. While YouTube doesn’t nearly get the... ###### [READ ARTICLE \>](https://blog.quaintise.com/youtube-video-marketing-for-physicians-by-the-numbers) [![best practice](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/handbstprt-1024x1024.jpg?width=944&name=handbstprt-1024x1024.jpg)](https://blog.quaintise.com/are-you-an-influencer-or-a-blogger-5-tips-to-lead-the-way) ## [Are You An Influencer, or a Blogger? 5 Tips To Lead the Way](https://blog.quaintise.com/are-you-an-influencer-or-a-blogger-5-tips-to-lead-the-way) If your practice, or your physicians, do not have a blog and social media accounts…well, let’s just say you could be living under a rock. Content Marketing, content development, content management, or whatever you’d like to title it, moves from the blog... ###### [READ ARTICLE \>](https://blog.quaintise.com/are-you-an-influencer-or-a-blogger-5-tips-to-lead-the-way) [Previous page](https://blog.quaintise.com/page/11) [1](https://blog.quaintise.com/page/1) [...](https://blog.quaintise.com/page/7) [10](https://blog.quaintise.com/page/10) [11](https://blog.quaintise.com/page/11) 12 [13](https://blog.quaintise.com/page/13) [14](https://blog.quaintise.com/page/14) [...](https://blog.quaintise.com/page/17) [39](https://blog.quaintise.com/page/39) [Next page](https://blog.quaintise.com/page/13) ### Categories - [Advertising](https://blog.quaintise.com/tag/advertising) - [Brand Audit](https://blog.quaintise.com/tag/brand-audit) - [Business Branding](https://blog.quaintise.com/tag/business-branding) - [Executives](https://blog.quaintise.com/tag/executives) - [Forbes](https://blog.quaintise.com/tag/forbes) - [M&A](https://blog.quaintise.com/tag/ma) - [Cause Marketing](https://blog.quaintise.com/tag/cause-marketing) - [Healthcare Marketing](https://blog.quaintise.com/tag/healthcare-marketing) - [Life Science Marketing](https://blog.quaintise.com/tag/life-science-marketing) - [Medical Marketing](https://blog.quaintise.com/tag/medical-marketing) - [OB/GYN Marketing](https://blog.quaintise.com/tag/obgyn-marketing) - [Search Engine Marketing](https://blog.quaintise.com/tag/search-engine-marketing) - [Social Media Marketing](https://blog.quaintise.com/tag/social-media-marketing) - [Video Marketing](https://blog.quaintise.com/tag/video-marketing) - [Public Relations](https://blog.quaintise.com/tag/public-relations) - [Shopify](https://blog.quaintise.com/tag/shopify) - [E-Commerce Marketing](https://blog.quaintise.com/tag/e-commerce-marketing) ### Our Offices 2633 Lincoln Blvd. Suite 850 Santa Monica, CA 90405 [1-310-758-4970](tel:+13107584970) 4400 N. 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