Latest Healthcare Marketing Insights


Healthcare Marketing Trends for the Physician's Front Office

Much like a Facebook Cover Photo is your social media first impression, and your website is your web first impression, the front office of your practice is the physical first impression that you as a brand and a business will leave on a new patient. In...

Why Physician Blogs Are Important and How to Get Physicians on Board

As a healthcare marketing expert, you understand the importance of developing powerful, purposeful content intended to drive traffic and convert readers into clients. As a physician, the philosophy of ‘getting published’ in major journals has been an...

Blog, Post, Advertise - Rinse and Repeat

When talking to prospective clients about the importance of Facebook, I like to utilize the phrase blog, post, advertise, and, of course, repeat. Content marketing and social media marketing in healthcare go hand-in-hand. You cannot successfully take...

Facebook Ads About To Get A Big Facelift

I love following Facebook in my News Alerts. They are always up to something, and for a social media healthcare strategist, it’s exciting and intriguing to keep a close eye on Facebook News. Currently, Facebook has 27 Advertising options for Facebook...

Healthcare Marketing and Millennials

Have you been marketing to millennials? What success have you seen in the healthcare marketing realm? Marketing to millennials, especially in healthcare, is rough going. It’s rough going for any industry simply because they are a tough demographic to...

Are Physicians on Facebook Too Much?

New healthcare research is shedding some disturbing light on exactly what the staff inside of an ER are doing at any moment throughout the day, or night. As professionals in the healthcare marketing industry, we are well aware of how paramount Facebook...

Physicians - Stay Ahead of the Marketing Curve

True marketing leaders must innovate continuously to stay ahead of the market, by creating needs, rather than only responding to them. – Forbes.com

Facebook Is Not All Privacy and Ad Dollars

In times of need and tragedy, when everyone is feeling helpless, the desire to provide service of any kind is overwhelming. And not so surprisingly, that is where Facebook can come into play. When catastrophes like the Oklahoma tornado occur, there are...

The Fastest Growing Demographic on Facebook

Think seniors aren’t on Facebook? You could be thinking wrong, very wrong, and it could cost you and your healthcare marketing budget. According to Forbes.com, those 65 years and older are changing: they are living longer, are more active, and becoming...

What Physicians Can Learn From ‘Epic’ Facebook Meltdown

I didn’t necessarily want to write about this ‘epic’ failure, simply because if you are online and you haven’t heard about it, you’ve probably been living under a rock. Amy's Baking Company Bakery Boutique & Bistro, located right here in Scottsdale,...