Latest Healthcare Marketing Insights


Top Three Mistakes New Employees Make

The first few weeks at a new job are critical because this is when you start setting work habits that will follow you throughout your career. It’s important to make sure those habits are healthy and sustainable. Here are three of the biggest mistakes...

Building a Data-Centric Healthcare Marketing Team: Part Two

After you have the right mix of tools in place, the next step to building a data-centric marketing team is deciding what key performance indicators (KPI) to track. KPIs can help marketers manage programs and campaigns and report back to c-suite...

Why Saying No At Work Can Further Your Career And Improve Your Health

Six Tips To Reduce Stress While Traveling For Business

Building a Data-Centric Healthcare Marketing Team: Part 1

Healthcare marketers need the right technology systems in place to be effective in the new digital healthcare environment. Healthcare marketers have always had multiple roles—brand advocate, growth strategist, and patient experience champion. Now they...

What Healthcare Executives Want From Their Marketing Team?

C-suite executives want marketing data that provides relevant financial details. It’s a classic challenge for the healthcare marketer—how can he or she connect marketing campaigns to the organization’s bottom line. C-suite executives want to know what is...

Healthcare Media Coverage Matters

Positive media coverage is a low cost strategy that has a big impact. Rosewood Centers for Eating Disorders wanted to increase its brand awareness and reestablish itself as an international eating disorder expert. Rosewood is a fully accredited and...

3 Tips to Build a Successful Healthcare Marketing Campaign

Arizona OB/GYN Affiliates brings the concept of hope to life in its direct-to-consumer multimedia marketing campaign. Healthcare affects everyone on a very personal and emotional level.It’s an industry centered on life and death. Patients and their loved...

Why Healthcare Brands Should Focus on Content Marketing

People go to the Internet for information. Healthcare information is no exception. Seventy-two percent of Internet users reported looking online for health information, according to a September 2012 survey by the Pew Research Center. For the most part,...

Digital Health Care Is Here

Historically, the U.S. health care system has been centered on providing “sick care.” People who are sick or injured seek treatment from health care providers and pay for those services through a fee-for-service (FFS) model. In 2010, that all changed...