Latest Healthcare Marketing Insights


Top Three Mistakes New Employees Make

The first few weeks at a new job are critical because this is when you start setting work habits that will follow you throughout your career. It’s important to make sure those habits are healthy and sustainable. Here are three of the biggest mistakes...

Building a Data-Centric Healthcare Marketing Team: Part Two—Tracking Key Performance Indicators

After you have the right mix of tools in place, the next step to building a data-centric marketing team is deciding what key performance indicators (KPI) to track. KPIs can help marketers manage programs and campaigns and report back to c-suite...

Raquel Baldelomar Now Writing For Forbes Leadership Channel

Santa Monica, CA — February 10 — Raquel Baldelomar, founder and president of the Los Angeles-based marketing firm Quaintise, recently started writing for the Forbes Leadership channel. She will be writing content about work-life balance, executive...

Why Saying No At Work Can Further Your Career And Improve Your Health

Six Tips To Reduce Stress While Traveling For Business

Building a Data-Centric Healthcare Marketing Team: Part 1—The Right Mix of Tools

Healthcare marketers need the right technology systems in place to be effective in the new digital healthcare environment. Healthcare marketers have always had multiple roles—brand advocate, growth strategist, and patient experience champion. Now they...

Raquel Baldelomar Featured In The Phoenix Business Journal

Phoenix, AZ – October 2, 2015 - The List: When it comes to building a personal brand, experts say be authentic. Raquel Baldelomar, managing director of Quaintise, said her agency also looks to outside sources for feedback on a personal brand to see how...

What Healthcare Executives Want From Their Marketing Team?

C-suite executives want marketing data that provides relevant financial details. It’s a classic challenge for the healthcare marketer—how can he or she connect marketing campaigns to the organization’s bottom line. C-suite executives want to know what is...

Healthcare Media Coverage Matters

Positive media coverage is a low cost strategy that has a big impact. Rosewood Centers for Eating Disorders wanted to increase its brand awareness and reestablish itself as an international eating disorder expert. Rosewood is a fully accredited and...

Three Tips to Build a Successful Emotion-based Healthcare Marketing Campaign

Arizona OB/GYN Affiliates brings the concept of hope to life in its direct-to-consumer multimedia marketing campaign. Healthcare affects everyone on a very personal and emotional level.It’s an industry centered on life and death. Patients and their loved...