Our latest agency news and breaking down the business of wellness.


How Great A Risk Would You Take?

As a small business owner, the CEO of a Fortune 500 company, or a medical professional in charge of multiple offices, how great of a marketing risk are you willing to take? Think about that question for a moment. Could you risk losing income to stand by...

An Interesting Look At Integration and Fragmentation

I came across an interesting article in Bloomberg Business Week this morning regarding how fragmentation is ‘shredding what once was a healthy marketing budget,’ and how integrated marketing can help you overcome these budget defaults. As a renowned...

The Medium Is The Message, Or Is It?

The medium is the message has always been a steady chant in the back of every Scottsdale advertiser's mind, urging us all to remember how important not just the message itself is, but the medium as well. But in an environment where social media can...

The History of Advertising

Advertising has come quite a long way since TV first broke onto the scene in the early 1940’s. Before that it was all about print media, and with the advent of TV advertising things began to change. Advertisers had to think more organically about how to...

Mobile Marketing Trends of the Future - Now

We’ve been spending a lot of time on the subject of mobile marketing here at Quaintise, and it’s for one main reason; mobile marketing is the future. Yes, as a reputable Scottsdale marketing firm, we take pride in our expert abilities in ‘traditional’...

Mobile Advertising's Remarkable Year Growth

If you’re not advertising on mobile platforms, it’s time to get with the program. Most Scottsdale marketing firms are now offering mobile advertising packages, and for good reason. According to a report released on Wednesday from the Interactive...

Google's Brand Messaging Gone Wrong

Just the other day we were talking about Google and its being found guilty in an Australian court for deceptive advertising. Today we’re looking at some more court settlements regarding advertising. As a Scottsdale advertising firm ourselves, it’s...

Facebook Brand Reputation Management Revisited

‘Tis the season for controversy. The TICL reality show “All-American Muslim” is garnering a lot of it, and the brands that have decided to pull all advertising from the show are taking the brunt. Lowe’s pulled all advertising last week, as we mentioned...

Marketing in a Down Economy

How does the housing market affect the advertising market? It seems like a silly association, but according to Mike Sheldon, CEO of Deutch/LA and marketing manager for ad campaigns for Volkswagon of America, Sony Playstation, and Dr. Pepper, considers...

Lowe's Brand Reputation Management

Where you advertise says a lot about your brand message. Remember when millions of dollars in advertising was pulled from spots on Glen Beck’s Fox show? Creating a successful marketing campaign is more than just building a brand, creating some...

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