Latest Healthcare Marketing Insights


Jack Daniel's and Exclusive Brand Advertising

'We'd rather ask for your patience than your forgiveness.'   This was the brand message back in the 1950’s from Jack Daniels. At a time when brands were pulling back on all forms of advertising, Jack Daniels was going full speed ahead, even when the...

Cyber Monday Marketing - Branding a Day

In the beginning, before the hype of Cyber Monday, it was nothing more than a marketing ploy implemented ingenuously by Shop.org. However, today, Cyber Monday 2011, has gone far beyond just marketing hype and has grown to literally become the busiest...

Marketing Genius Behind the NFL's Flex Schedule

Football is a religion. Well, some people will tell you that. A few weeks ago we dove into the expert marketing behind the NFL’s push to grab female fans, including its Breast Cancer Awareness efforts during the month of October. While at Quaintise we...

Extending a Marketing Campaign into "Round Two"

It’s incredibly difficult to run a successful marketing campaign in the first place, but running a second act, or continuation of the first campaign, is nearly impossible. You can integrate your campaign by adding social media elements, hoping to...

Two Advertising Scenarios, Two Completely Different Outcomes

There have been some interesting stories featured this week in The New York Times and Marketing Week, both featuring popular soft drink brands, both presenting two different branding scenarios. Scenario one; Coca-Cola’s new ‘retro’ campaign increases...

Madison Avenue Walk of Fame

Imagine developing an advertising platform and brand that generates revenue, increases brand equity and withstands the test of time. Now imagine that your brand has been added to the New York Madison Avenue Advertising Walk of Fame. What more could you...

Marketing To Kids

Do you know your audience? I mean really know them? If Quanitise is your marketing firm, then odds are you have a pretty great grasp of who you’re marketing to. And if you’re marketing to the kids, you are playing a whole new game….literally. What was...

Steps to Producing a TV Commercial

Last week we talked about the importance of maintaining consistent brand marketing on TV advertising. Today, let’s dive into the production process; the steps that your marketing and advertising firm will go through to develop a winning TV advertisement....

TV Advertising and Consistent Branding

Creating, developing, and producing a TV commercial is a process that few can accomplish effectively. The progression from client-agency meeting, to marketing briefing and strategy, to brainstorming and client presentation, to drawing board and final...

Is The Economy Hurting TV Advertising?

Recently, Quaintise was given the wonderful opportunity to use the full extent of our resources in creating a television commercial for one of our healthcare clients. It was a remarkable marketing strategy that is currently reaping some magnificent...