Have you been marketing to millennials? What success have you seen in the healthcare marketing realm? Marketing to millennials, especially in healthcare, is rough going. It’s rough going for any industry simply because they are a tough demographic to...
True marketing leaders must innovate continuously to stay ahead of the market, by creating needs, rather than only responding to them. – Forbes.com
Think seniors aren’t on Facebook? You could be thinking wrong, very wrong, and it could cost you and your healthcare marketing budget. According to Forbes.com, those 65 years and older are changing: they are living longer, are more active, and becoming...
By targeting the right consumer at the right time, the right place with the right message, we can get the most out of a marketing budget. In other words, fish where the fish are. Put your time, effort and money where they can do the most good. –...
Business-2-business marketing is an important aspect of many healthcare marketing campaigns, with the ultimate end goal being strong lead generation among a targeted audience. There are still many in the healthcare marketing field that avoid social media...
I’ll share a Quaintise secret with you – nearly 80% of all new client Facebook Likes comes from mobile devices. This should be no surprise to other healthcare marketing agencies, seeing that by the fourth quarter of last year, mobile generated 23 percent...
Facebook will soon take retargeting to a whole new level, and not just in healthcare marketing terms. Last month Facebook announced partnerships with companies that allow tapping into outside sources of data to learn more about target audiences,...
One of the most common questions our Quaintise healthcare marketing agency receives from new clients is “What advertising platforms will drive the most traffic? Where will I see the greatest ROI?” Because every single penny counts when it comes to...
Big data is the future of healthcare marketing, but big data does not mean bigger marketing, it simply means smarter marketing. Bigger data does not necessarily mean advertising on a grander scale, or marketing through even more platforms with multiple...