Latest Healthcare Marketing Insights


Physicians - Stay Ahead of the Marketing Curve

True marketing leaders must innovate continuously to stay ahead of the market, by creating needs, rather than only responding to them. – Forbes.com

The Fastest Growing Demographic on Facebook

Think seniors aren’t on Facebook? You could be thinking wrong, very wrong, and it could cost you and your healthcare marketing budget. According to Forbes.com, those 65 years and older are changing: they are living longer, are more active, and becoming...

Physicians – Don’t Waste Half of Your Marketing Budget

By targeting the right consumer at the right time, the right place with the right message, we can get the most out of a marketing budget.  In other words, fish where the fish are.  Put your time, effort and money where they can do the most good. –...

B2B Healthcare Marketing on Social Media

Business-2-business marketing is an important aspect of many healthcare marketing campaigns, with the ultimate end goal being strong lead generation among a targeted audience. There are still many in the healthcare marketing field that avoid social media...

Optimizing Your Physician Facebook Page for Mobile

I’ll share a Quaintise secret with you – nearly 80% of all new client Facebook Likes comes from mobile devices. This should be no surprise to other healthcare marketing agencies, seeing that by the fourth quarter of last year, mobile generated 23 percent...

Using Facebook Graph Search for Healthcare Marketing

Facebook's New Ad Push - Retargeting

Facebook will soon take retargeting to a whole new level, and not just in healthcare marketing terms.  Last month Facebook announced partnerships with companies that allow tapping into outside sources of data to learn more about target audiences,...

What Ad Platform Will Drive The Most Traffic?

  One of the most common questions our Quaintise healthcare marketing agency receives from new clients is “What advertising platforms will drive the most traffic? Where will I see the greatest ROI?” Because every single penny counts when it comes to...

Healthcare Marketing: Bigger is not Always Better

  Big data is the future of healthcare marketing, but big data does not mean bigger marketing, it simply means smarter marketing. Bigger data does not necessarily mean advertising on a grander scale, or marketing through even more platforms with multiple...

Determining the Best Advertising Tone

  According to a new study conducted by Lab 42, humor sells far better than anything, even the age old adage that ‘sex sells’. The study interviewed 500 respondents with the simple question “Does it really ad up?” The results might not be what you’d...