Our latest agency news and breaking down the business of wellness.


Determining the Best Advertising Tone

According to a new study conducted by Lab 42, humor sells far better than anything, even the age old adage that ‘sex sells’. The study interviewed 500 respondents with the simple question “Does it really ad up?” The results might not be what you’d...

How to Calculate Facebook Advertising ROI

Facebook is a complicated beast, especially when it comes to tangible ROI for healthcare marketing clients. Facebook itself has told marketing firms to “ abandon the industry's obsession with numbers of clicks and focus on more effective advertising...

Healthcare Marketing - Is Print Advertising Dead?

We don’t often talk about print advertising in healthcare marketing circles anymore. Why? With the surge of mobile advertising, digital marketing, social media and more the focus has dramatically changed, the mediums dramatically altered. At Quaintise,...

Year End Brand Audit – What You Need to Do NOW

The end of the year can go two ways for healthcare companies; business grows amidst the hustle and bustle of holiday shopping, or business plummets as people put healthcare on the back burner. Whatever category your healthcare business is in right now,...

80% of Internet Users Look Online for Health Information

Google estimates that people use ten online sources before they make a decision. How many medical resources, physician websites and competitors do you think your patients view before reaching your website or social profile? If you understand the...

Going Viral - The New Healthcare Marketing Medium

Facebook users are 24% more likely to view a brand positively if recommended or ‘Shared’ by a friend than users who hadn’t seen a recommendation but saw a News Feed update directly from the brand itself. Plainly speaking, if your friends Share, Like,...

Quaintise Announces The Launch Of New Division - QDigital

A revolution is transforming healthcare. Digital health technologies are enabling healthcare providers to run their organizations more efficiently and effectively. Patients are increasingly taking control over their own care. Healthcare across the world...

Marketing to Habits

In writing our previous piece of content regarding Apple’s recent court battle with Samsung, I ended the blog with this line; Apple has branded itself so incredibly well with regards to tablets that it is inherent in our minds to automatically look for...

Simple Strategies for Mobile Marketing

How mobile is your business? According to a new study released today from Acquity Group, 70% of marketers plan to increase their mobile marketing budgets for 2013. Are you one of those marketers or businesses looking to increase their mobile presence?...

Risky Business - Marketing with Courage

While we’re on the subject of taking risks with your brand, let’s dive a little bit deeper into why you would take a great marketing risk. Why would you put it all on the line? What steps would you have to take to ensure that the risk is well calculated?...

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