Latest Healthcare Marketing Insights


How to Calculate Facebook Advertising ROI

  Facebook is a complicated beast, especially when it comes to tangible ROI for healthcare marketing clients. Facebook itself has told marketing firms to “ abandon the industry's obsession with numbers of clicks and focus on more effective advertising...

Healthcare Marketing - Is Print Advertising Dead?

We don’t often talk about print advertising in healthcare marketing circles anymore. Why? With the surge of mobile advertising, digital marketing, social media and more the focus has dramatically changed, the mediums dramatically altered. At Quaintise,...

Video Marketing 101: Healthcare Success with Video

  Video marketing is not a 'trend' of the future, it's a marketing strategy that has grown online with tenacity, and has reached a pinnacle point where the experts at Quaintise can say that it's become an integral piece of the marketing puzzle. Over the...

Year End Brand Audit – What You Need to Do NOW

The end of the year can go two ways for healthcare companies; business grows amidst the hustle and bustle of holiday shopping, or business plummets as people put healthcare on the back burner. Whatever category your healthcare business is in right now,...

The Promise of Something Great

The future of marketing lies within the past. We’ve been on the subject of storytelling in marketing and how crucial telling a great story is to your overall healthcare marketing campaign. While there are many ingredients that come into play when...

80% of Internet Users Look Online for Health Information

Google estimates that people use ten online sources before they make a decision. How many medical resources, physician websites and competitors do you think your patients view before reaching your website or social profile? If you understand the...

Going Viral - The New Healthcare Marketing Medium

Facebook users are 24% more likely to view a brand positively if recommended or ‘Shared’ by a friend than users who hadn’t seen a recommendation but saw a News Feed update directly from the brand itself. Plainly speaking, if your friends Share, Like,...

Brand-Safe Advertising Now Available on YouTube

YouTube has come a long way since it’s inception just seven years ago. Since that time, it’s become a hub for amateur video, professional video, musicians, educators, physicians, and much, much more. In terms of advertising, however, YouTube has...

Quaintise Announces The Launch Of New Division - QDigital

A revolution is transforming healthcare. Digital health technologies are enabling healthcare providers to run their organizations more efficiently and effectively. Patients are increasingly taking control over their own care. Healthcare across the world...

Marketing to Habits

In writing our previous piece of content regarding Apple’s recent court battle with Samsung, I ended the blog with this line; Apple has branded itself so incredibly well with regards to tablets that it is inherent in our minds to automatically look for...