In any medium of marketing, business owners are challenged to get the most bang for their buck. With so many forms of media available, from social media to banner ads, print advertising and TV spots, it’s difficult to know where to spend your marketing...
In the age of social media and real-time marketing, psychographic profiling and segmentation is the golden ticket. While segmenting and fragmenting might refer to income, employer, job title, age, gender, and categorical aspects of demographics,...
If you’ve been following the Quaintise blog (which you can easily do by Liking our Facebook Page), you’ve probably noticed that we spend a lot of time discussing brand building in real-time, creating unique brand experiences, and the importance of...
Advertising is Dead, and So Is the Customer was the headline on CNN Business this week. The headline didn’t get a lot of attention because we’ve all heard that line before. Advertising is dead, print marketing is dead, radio is dead; they’re all...
“We can't stuff the genie back in the bottle, and wishing it would all slow down is also not a viable strategy, so how do we compete against a seemingly infinite universe of competitors?” – Don Meek, EVP/Tribune Digital at Tribune Company Integrating...
As a new business owner with a big idea, it is possible to go too big too fast. Often times, with an unrealized brand but a enthusiastic idea, the focus and targeted audience becomes lost in the mix. While having an experienced public relations firm...
Selecting the right medical marketing and advertising group can be a difficult decision. You’re putting your business, your baby, into the hands of someone else who might not understand what this business means to you. Whether you’ve grown it from the...