Our latest agency news and breaking down the business of wellness.


Emotion and Timing in Advertising

Advertising; a key element in brand marketing in which the ultimate goal is to influence a target audience to purchase a product, use a service, visit a location, and much more. Effective advertising, marked with a superbly developed brand message,...

Which Advertising Medium is Right For You?

In any medium of marketing, business owners are challenged to get the most bang for their buck. With so many forms of media available, from social media to banner ads, print advertising and TV spots, it’s difficult to know where to spend your marketing...

Demographics in the Age of Real-Time Media (Part I)

If you’ve been following the Quaintise blog (which you can easily do by Liking our Facebook Page), you’ve probably noticed that we spend a lot of time discussing brand building in real-time, creating unique brand experiences, and the importance of...

Advertising is NOT Dead

Advertising is Dead, and So Is the Customer was the headline on CNN Business this week. The headline didn’t get a lot of attention because we’ve all heard that line before. Advertising is dead, print marketing is dead, radio is dead; they’re all...

Integrated Advertising, Don't Be Afraid to Go Big

“We can't stuff the genie back in the bottle, and wishing it would all slow down is also not a viable strategy, so how do we compete against a seemingly infinite universe of competitors?” – Don Meek, EVP/Tribune Digital at Tribune Company   Integrating...

How To Conduct Market Research – 5 Easy Steps

Whether you’re running a Phoenix public relations campaign, or a Scottsdale advertising campaign, every marketing plan must be preceded by market research. There is not much point to running an advertising campaign targeted at the wrong demographic, or...

Can “Going Green” Improve Business?

Today is Earth Day, the one day of the year when people actually stop to smell the roses. Trees are planted in local parks, kids release ladybugs into the gardens, teachers stress the importance of recycling, and businesses of all sizes go green for the...

How the World Wide Web Has Changed in the Last 10 Years

I remember one of the very first commercials to advertise the “World Wide Web.” I remember thinking that whatever this was, it was going to be amazing and I couldn’t wait for it to come out.   If you sit back and think about it, those first internet...

How To Select The Right Marketing & Advertising Team

Selecting the right medical marketing and advertising group can be a difficult decision. You’re putting your business, your baby, into the hands of someone else who might not understand what this business means to you. Whether you’ve grown it from the...

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