--- title: Health and Wellness Marketing Trends & Insights | Quaintise | Branding (11) description: Branding | The latest marketing news for organizations in the medical, health and wellness, and life sciences industries. (11) --- [Quaintise](https://quaintise.com) - - - - - [1-310-758-4970](tel:+13107584970) [![Quaintise](https://blog.quaintise.com/hs-fs/hubfs/Quaintise_January2019%20Theme/Images/logo.png?width=314&height=201&name=logo.png "Quaintise")](https://quaintise.com/) - [Home](https://quaintise.com/) - [Services](https://quaintise.com/services/) - [Advertising Campaigns](https://quaintise.com/services/advertising-campaigns/) - [Brand Strategy](https://quaintise.com/services/brand-strategy/) - [Brochure Design](https://quaintise.com/services/brochure-design/) - [Health and Wellness Marketing](https://quaintise.com/services/health-and-wellness-marketing/) - [Inbound Marketing](https://quaintise.com/services/inbound-marketing/) - [Infographics](https://quaintise.com/infographics/) - [Healthcare Public Relations](https://quaintise.com/services/public-relations/) - [Packaging Design](https://quaintise.com/services/packaging-design/) - [Video](https://quaintise.com/services/video/) - [Vitamin Marketing](https://quaintise.com/vitamin-marketing-los-angeles/) - [Website Development](https://quaintise.com/services/website-development-and-design/) - Digital Marketing - [Company](https://quaintise.com/company/) - [Our Team](https://quaintise.com/company/our-team/) - [In The News](https://quaintise.com/company/in-the-news/) - [Testimonials](https://quaintise.com/company/testimonials/) - [Jobs](https://quaintise.com/jobs/) - [Case Studies](https://quaintise.com/resources/case-studies/) - [Work](https://quaintise.com/healthcare-portfolio/) - [MoCA](https://www.quaintise.com/portfolio/moca/) - [UCLA Institute for Precision Health](https://quaintise.com/portfolio/ucla-iph-genomics-marketing/) - [Bayer](https://quaintise.com/portfolio/bayer/) - [TMS Neuro Institute](https://quaintise.com/portfolio/tms-neuro-institute/) - [Arizona OBGYN Affiliates](https://quaintise.com/portfolio/arizona-obgyn-affiliates/) - [Clearpath](https://quaintise.com/portfolio/clearpath/) - [COPE Health Solutions](https://quaintise.com/portfolio/cope-health-solutions/) - [COPE Health Scholars](https://quaintise.com/portfolio/cope-health-scholars/) - [Family Practice Specialists](https://quaintise.com/portfolio/family-practice-specialists/) - [Phoenix Children’s Hospital](https://quaintise.com/portfolio/phoenix-childrens-hospital/) - [MD Anderson Cancer Center](https://quaintise.com/portfolio/md-anderson-cancer-center/) - [Children’s Dental Health](https://quaintise.com/portfolio/childrens-dental-health-association/) - [Reverse Aging Institute](https://quaintise.com/portfolio/reverse-aging-institute/) - [Villaway](https://quaintise.com/portfolio/villaway/) - [Moving Brands Forward](https://www.quaintise.com/movingbrandsforward/) - [Blog](https://blog.quaintise.com/) - [Contact](https://quaintise.com/contact-us/) # Latest Healthcare Marketing Insights --- ## [How To Turn Your Brand Into A Commodity](https://blog.quaintise.com/how-to-turn-your-brand-into-a-commodity) “Aspirin and Cellophane were once trademarks that weren’t adequately defended. Now they’re generic.” – Alan C. Drewsen, Executive Director of the International Trademark Association What is your brand? Is it an idea, a feeling, a trend, or something... ###### [READ ARTICLE >](https://blog.quaintise.com/how-to-turn-your-brand-into-a-commodity) ## [Managing the Creative Process](https://blog.quaintise.com/managing-the-creative-process) Managing your team’s creative process can be daunting. Graphic artists, advertising professionals and promotional firms can all be extremely passionate about their work, and are sometimes hard to reign in. When it’s your business, your brand, and... ###### [READ ARTICLE >](https://blog.quaintise.com/managing-the-creative-process) ## [Why All Business Owners Should Function as Newpaper Editors](https://blog.quaintise.com/why-all-business-owners-should-function-as-newpaper-editors) In a world where journalism ruled all forms of communication, where the newspaper was the only form of contact between the East and West, when an editor had the power to influence a city, state, even a nation with the power of the pen, ‘we the people’... ###### [READ ARTICLE >](https://blog.quaintise.com/why-all-business-owners-should-function-as-newpaper-editors) ## [What is Branded Content?](https://blog.quaintise.com/what-is-branded-content) Branded content is a form of marketing that is custom created for your business message. Branded content is insightful, informational, targeted, and developed with a tone that matches your brand message. In the simplest terms, branded content is the... ###### [READ ARTICLE >](https://blog.quaintise.com/what-is-branded-content) ## [Understanding a Company Brand Audit](https://blog.quaintise.com/understanding-a-company-brand-audit) A brand audit should be done by a trusted and experienced advertising agency or marketing agency in Phoenix; one with public relations knowledge, a deep understanding of practice management, and effective communication skills for the business... ###### [READ ARTICLE >](https://blog.quaintise.com/understanding-a-company-brand-audit) ## [Effectively Communicating Your Business Message](https://blog.quaintise.com/effectively-communicating-your-business-message) Effectively communicating your brand message is not so much about what looks pretty or sounds catchy, it’s about what conveys your message better than anything else. Once your brand has been established and the business message is unmistakable, the next... ###### [READ ARTICLE >](https://blog.quaintise.com/effectively-communicating-your-business-message) ## [Brand Visibility Then and Now](https://blog.quaintise.com/brand-visibility-then-and-now) In any market, a strong web presence is a necessity. Public relations managers in today’s technologically advanced environment must understand that the days of writing a single press release and calling direct to promote business is over. It’s no longer... ###### [READ ARTICLE >](https://blog.quaintise.com/brand-visibility-then-and-now) ## [How To Select The Right Marketing & Advertising Team](https://blog.quaintise.com/how-to-select-the-right-marketing-advertising-team) Selecting the right medical marketing and advertising group can be a difficult decision. You’re putting your business, your baby, into the hands of someone else who might not understand what this business means to you. Whether you’ve grown it from the... ###### [READ ARTICLE >](https://blog.quaintise.com/how-to-select-the-right-marketing-advertising-team) ## [OB/GYN Marketing - Having an Authentic Brand Message](https://blog.quaintise.com/obgyn-marketing-authentic-brand-message) OB/GYN Marketing is very different than many other medical marketing disciplines, simply because the target audience is so specific and the topic can be a little bit delicate. You don’t want to overstep any subtle boundaries with your content and social... ###### [READ ARTICLE >](https://blog.quaintise.com/obgyn-marketing-authentic-brand-message) ## [OB/GYN Branding and Marketing Effectively](https://blog.quaintise.com/obgyn-branding-and-marketing-effectively) Do you know where the target market for your patient base is? Who are your patients and how far do they travel to get to your OB/GYN office? Is your practice the only game in town or are there myriad medical choices? Because of the competition in the... ###### [READ ARTICLE >](https://blog.quaintise.com/obgyn-branding-and-marketing-effectively) [Previous page](https://blog.quaintise.com/tag/branding/page/10) [1](https://blog.quaintise.com/tag/branding/page/1) [...](https://blog.quaintise.com/tag/branding/page/6) [8](https://blog.quaintise.com/tag/branding/page/8) [9](https://blog.quaintise.com/tag/branding/page/9) [10](https://blog.quaintise.com/tag/branding/page/10) 11 [12](https://blog.quaintise.com/tag/branding/page/12) [Next page](https://blog.quaintise.com/tag/branding/page/12) ### Categories - [Advertising](https://blog.quaintise.com/tag/advertising) - [Brand Audit](https://blog.quaintise.com/tag/brand-audit) - [Business Branding](https://blog.quaintise.com/tag/business-branding) - [Executives](https://blog.quaintise.com/tag/executives) - [Forbes](https://blog.quaintise.com/tag/forbes) - [M&A](https://blog.quaintise.com/tag/ma) - [Cause Marketing](https://blog.quaintise.com/tag/cause-marketing) - [Healthcare Marketing](https://blog.quaintise.com/tag/healthcare-marketing) - [Life Science Marketing](https://blog.quaintise.com/tag/life-science-marketing) - [Medical Marketing](https://blog.quaintise.com/tag/medical-marketing) - [OB/GYN Marketing](https://blog.quaintise.com/tag/obgyn-marketing) - [Search Engine Marketing](https://blog.quaintise.com/tag/search-engine-marketing) - [Social Media Marketing](https://blog.quaintise.com/tag/social-media-marketing) - [Video Marketing](https://blog.quaintise.com/tag/video-marketing) - [Public Relations](https://blog.quaintise.com/tag/public-relations) - [Shopify](https://blog.quaintise.com/tag/shopify) - [E-Commerce Marketing ](https://blog.quaintise.com/tag/e-commerce-marketing) ### Our Offices 2633 Lincoln Blvd. Suite 850 Santa Monica, CA 90405 [1-310-758-4970](tel:+13107584970) 4400 N. 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