“Aspirin and Cellophane were once trademarks that weren’t adequately defended. Now they’re generic.” – Alan C. Drewsen, Executive Director of the International Trademark Association What is your brand? Is it an idea, a feeling, a trend, or something...
Managing your team’s creative process can be daunting. Graphic artists, advertising professionals and promotional firms can all be extremely passionate about their work, and are sometimes hard to reign in. When it’s your business, your brand, and...
In a world where journalism ruled all forms of communication, where the newspaper was the only form of contact between the East and West, when an editor had the power to influence a city, state, even a nation with the power of the pen, ‘we the people’...
Branded content is a form of marketing that is custom created for your business message. Branded content is insightful, informational, targeted, and developed with a tone that matches your brand message. In the simplest terms, branded content is the...
A brand audit should be done by a trusted and experienced advertising agency or marketing agency in Phoenix; one with public relations knowledge, a deep understanding of practice management, and effective communication skills for the business...
Effectively communicating your brand message is not so much about what looks pretty or sounds catchy, it’s about what conveys your message better than anything else. Once your brand has been established and the business message is unmistakable, the next...
In any market, a strong web presence is a necessity. Public relations managers in today’s technologically advanced environment must understand that the days of writing a single press release and calling direct to promote business is over. It’s no longer...
Selecting the right medical marketing and advertising group can be a difficult decision. You’re putting your business, your baby, into the hands of someone else who might not understand what this business means to you. Whether you’ve grown it from the...
OB/GYN Marketing is very different than many other medical marketing disciplines, simply because the target audience is so specific and the topic can be a little bit delicate. You don’t want to overstep any subtle boundaries with your content and social...
Do you know where the target market for your patient base is? Who are your patients and how far do they travel to get to your OB/GYN office? Is your practice the only game in town or are there myriad medical choices? Because of the competition in the...