---
title: Health and Wellness Marketing Trends & Insights | Quaintise | Marketing Plans
description: Marketing Plans | The latest marketing news for organizations in the medical, health and wellness, and life sciences industries.
---

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# Latest Healthcare Marketing Insights

---

[![UCL_IPH_copyK](https://blog.quaintise.com/hs-fs/hubfs/UCL_IPH_copyK.png?width=944&name=UCL_IPH_copyK.png)](https://blog.quaintise.com/health-marketing-firm-quaintise-adds-uclas-institute-for-precision-health-to-its-client-base)

## [Quaintise Adds UCLA’s Institute For Precision Health To Client Base](https://blog.quaintise.com/health-marketing-firm-quaintise-adds-uclas-institute-for-precision-health-to-its-client-base)

Quaintise, a Los Angeles-based marketing and branding agency focused in the health and wellness industries, announced they have been selected by UCLA to develop the branding and marketing campaign for the school’s Institute for Precision Health.

###### [READ ARTICLE >](https://blog.quaintise.com/health-marketing-firm-quaintise-adds-uclas-institute-for-precision-health-to-its-client-base)

[![Positive media coverage is a low cost strategy that has a big impact. ](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/Rosewood-blog-image.jpg?width=944&name=Rosewood-blog-image.jpg)](https://blog.quaintise.com/healthcare-media-coverage-matters)

## [Healthcare Media Coverage Matters](https://blog.quaintise.com/healthcare-media-coverage-matters)

Positive media coverage is a low cost strategy that has a big impact. Rosewood Centers for Eating Disorders wanted to increase its brand awareness and reestablish itself as an international eating disorder expert. Rosewood is a fully accredited and...

###### [READ ARTICLE >](https://blog.quaintise.com/healthcare-media-coverage-matters)

[![iStock_contentmarketing_Small](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/iStock_contentmarketing_Small.jpg?width=944&name=iStock_contentmarketing_Small.jpg)](https://blog.quaintise.com/why-healthcare-brands-should-focus-on-content-marketing)

## [Why Healthcare Brands Should Focus on Content Marketing](https://blog.quaintise.com/why-healthcare-brands-should-focus-on-content-marketing)

People go to the Internet for information. Healthcare information is no exception. Seventy-two percent of Internet users reported looking online for health information, according to a September 2012 survey by the Pew Research Center. For the most part,...

###### [READ ARTICLE >](https://blog.quaintise.com/why-healthcare-brands-should-focus-on-content-marketing)

[![Social Media Statistics Healthcare Marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/doctor-at-computer.jpg?width=944&name=doctor-at-computer.jpg)](https://blog.quaintise.com/capitalizing-on-digital-doctor-patient-communication-in-2014-key-statistics)

## [Key Statistics To Capitalize on Digital Doctor-Patient Communication](https://blog.quaintise.com/capitalizing-on-digital-doctor-patient-communication-in-2014-key-statistics)

Doctors and patients don’t communicate well, at least according to a recent poll released at the World Diabetes Congress of the International Diabetes Federation in Australia. The trouble with the perceived results is the simple fact that a better...

###### [READ ARTICLE >](https://blog.quaintise.com/capitalizing-on-digital-doctor-patient-communication-in-2014-key-statistics)

[![Big Data in Healthcare Marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/Big-Data-in-Healthcare-Marketing.jpg?width=944&name=Big-Data-in-Healthcare-Marketing.jpg)](https://blog.quaintise.com/data-driven-healthcare-marketing-strategies-that-will-increase-results)

## [Data-Driven Healthcare Marketing Strategies that Will Increase Results](https://blog.quaintise.com/data-driven-healthcare-marketing-strategies-that-will-increase-results)

Driving the most success with healthcare marketing campaigns begins with a clear goal. It’s really that simple, and yet that complicated. Your goal must be sharp, well-defined, and ultimately purposeful. In doctor marketing, a well-defined goal becomes...

###### [READ ARTICLE >](https://blog.quaintise.com/data-driven-healthcare-marketing-strategies-that-will-increase-results)

[![Patient Healthcare Decision Pathway](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/HiRes-1024x725.jpg?width=944&name=HiRes-1024x725.jpg)](https://blog.quaintise.com/capitalizing-on-a-patients-healthcare-decision-making-pathway)

## [Capitalizing on a Patient’s Healthcare Decision Making Pathway](https://blog.quaintise.com/capitalizing-on-a-patients-healthcare-decision-making-pathway)

As a physician, your online reputation is probably one of your most important marketing details. The simple act of identifying, researching and selecting a family doctor or specialist has changed dramatically over the years, and while word of mouth is...

###### [READ ARTICLE >](https://blog.quaintise.com/capitalizing-on-a-patients-healthcare-decision-making-pathway)

[![marketing to millennials](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/marketing-to-millennials1.jpg?width=944&name=marketing-to-millennials1.jpg)](https://blog.quaintise.com/keep-it-simple-you-know-the-rest-healthcare-marketing-is-most-effective-when-simplified)

## [Healthcare Marketing is Most Effective When Simplified](https://blog.quaintise.com/keep-it-simple-you-know-the-rest-healthcare-marketing-is-most-effective-when-simplified)

In an era where everything is digital, even our realities are augmented, healthcare marketing agencies easily lose sight of what’s important – motivating and inspiring patients to take action. Between social media marketing, video marketing, email...

###### [READ ARTICLE >](https://blog.quaintise.com/keep-it-simple-you-know-the-rest-healthcare-marketing-is-most-effective-when-simplified)

[![Big Data in Healthcare Marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/Big-Data-in-Healthcare-Marketing-2.jpg?width=944&name=Big-Data-in-Healthcare-Marketing-2.jpg)](https://blog.quaintise.com/3-steps-to-successful-integration-of-big-data-in-healthcare-marketing)

## [3 Steps to Successfully Integrating Big Data into Healthcare Marketing](https://blog.quaintise.com/3-steps-to-successful-integration-of-big-data-in-healthcare-marketing)

Everyone in healthcare and medical marketing is talking about Big Data. If you’re marketing and advertising team has not mentioned this term to you yet, it’s time to seek out another agency. According to Forbes.com, Big Data is the biggest game-changing...

###### [READ ARTICLE >](https://blog.quaintise.com/3-steps-to-successful-integration-of-big-data-in-healthcare-marketing)

[![from Facebook.com](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/Screen-Shot-2013-07-11-at-8_19_13-AM.png?width=944&name=Screen-Shot-2013-07-11-at-8_19_13-AM.png)](https://blog.quaintise.com/understanding-your-target-demographic-with-facebooks-new-graph-search)

## [Understanding Your Target Demographic with Facebook’s New Graph Search](https://blog.quaintise.com/understanding-your-target-demographic-with-facebooks-new-graph-search)

Facebook Graph Search for healthcare marketing Since it’s universal roll-out yesterday, Facebook’s new Graph Search has been all the talk of marketers and techies in the healthcare marketing industry. Of course, as early adopters of Facebook’s Graph...

###### [READ ARTICLE >](https://blog.quaintise.com/understanding-your-target-demographic-with-facebooks-new-graph-search)

[![facebook advertising](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/Facebook-Networkign-1.jpg?width=944&name=Facebook-Networkign-1.jpg)](https://blog.quaintise.com/blog-post-advertise-rinse-and-repeat)

## [Blog, Post, Advertise - Rinse and Repeat](https://blog.quaintise.com/blog-post-advertise-rinse-and-repeat)

When talking to prospective clients about the importance of Facebook, I like to utilize the phrase blog, post, advertise, and, of course, repeat. Content marketing and social media marketing in healthcare go hand-in-hand. You cannot successfully take...

###### [READ ARTICLE >](https://blog.quaintise.com/blog-post-advertise-rinse-and-repeat)

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