Latest Healthcare Marketing Insights


Setting Up A Business Facebook Page - The Basics

The importance of having a social media presence is truly unmatched by many other medical marketing strategies. Along with content development and distribution, on-site and off-site optimization, and link building, social media has become a fundamental...

Why Every Physician Needs A Social Presence

Social networks such as Facebook, Twitter and LinkedIn are more than just something to do in your spare time, they are essential in the world of medical marketing. Building your business brand on social networks is a key ingredient to increasing your...

Leveraging Google Health for Medical Marketing

“On any given day, more people are posing health questions to Google than posing health questions to their doctors.”  -- Google’s chief health strategist, Dr. Roni.

Marketing in Healthcare – The Digitally Optimized Press Release

A press release can do more for your business than you probably realize, especially in our advanced digital era. Technology can take a simple few paragraphs, and, if optimized effectively and marketed towards the right audience, can blow them into a...

New Year, New Medical Marketing Opportunites

As medical marketing in Arizona steps into a whole new realm where distribution of branded messages and search engine visibility is core to success, many in the healthcare industry are considering a change of direction. The same old static website with...