Latest Healthcare Marketing Insights


Leveraging Google Search for Healthcare Marketing in 2012

“On any given day, more people are posing health questions to Google than posing health questions to their doctors.” — Google’s chief health strategist, Dr. Roni.   Do you remember that quote? In January of 2011 we ran a very popular healthcare marketing...

Are You Utilizing Google Plus?

There’s been a lot of talk about Google+ recently, and with the stark decline in Facebook shares and recent leveling-off of Pinterest, many are looking back at Google+ with interest. But how can medical practices and healthcare professionals use Google+...

Avoiding Spam Filters when Email Marketing

Email marketing is a crucial piece of your integrated marketing puzzle, yet all too often business owners abuse the power of email and get hit with Spam labels. It’s not surprising. Who wants to receive dozens of emails a day from businesses you’ve never...

Patients Using Social Media For Health Advice

When it comes to health concerns and touchy subjects such as STD’s, labor and birthing, and vaccinations, you might think that the last place people look to is Facebook and Twitter. However, a recent report from PricewaterhouseCoopers shows differently....

Top 10 Trends in Healthcare & Medical Marketing for 2012

Along with increasing health care costs and the growing use of the Internet for marketing and social media solutions, the essentials of healthcare marketing are changing. Hospitals, physicians, insurers, patients, and other players in the healthcare...

The Complicated Marketing of Vaccines

The medical marketing of vaccines, like every other product out there, can either be marketed successfully with a positive brand message, authenticity and consistency, or it can fail with a poor story line and inconsistent plot. Without getting too...

Five Steps to Medical Search Marketing Success

While we enlist many different forms of advertising and marketing for clients in nearly every industry, medical marketing is something that Quaintise has always had a keen knowledge of. Every industry is distinctive, and requires unique marketing...

How To Select The Right Marketing & Advertising Team

Selecting the right medical marketing and advertising group can be a difficult decision. You’re putting your business, your baby, into the hands of someone else who might not understand what this business means to you. Whether you’ve grown it from the...

OB/GYN Marketing - Having an Authentic Brand Message

OB/GYN Marketing is very different than many other medical marketing disciplines, simply because the target audience is so specific and the topic can be a little bit delicate. You don’t want to overstep any subtle boundaries with your content and social...

OB/GYN Branding and Marketing Effectively

Do you know where the target market for your patient base is? Who are your patients and how far do they travel to get to your OB/GYN office? Is your practice the only game in town or are there myriad medical choices? Because of the competition in the...