If you want to build a remarkable brand presence online in 2013, you’ll need to refocus some of your healthcare marketing efforts towards content. Content comes in many forms, and in marketing it an mean a branded photo, a Facebook update, a Tweet, a...
With so many changes coming to the healthcare industry over the course of the next few years, it’s natural to feel anxious about what the future holds for your medical practice. But the professionals at Quaintise wanted to offer some support and...
Social media dominates our lives. From checking Facebook from mobile phones to sneaking a peek while on the clock, there is usually not a day that passes without a quick check on that News Feed. In fact, new research released from Nielsen is showing just...
Everyone in the healthcare marketing field wants to know; what will the hot marketing trends of 2013 be? Are we looking at more mobile advertising and less print? Will it revert to more traditional forms of media or will digital technology completely...
Content marketing is, and realistically always has been, a dominating force behind SEO (search engine marketing). The phrase ‘Content is King’ truly holds water for Google, Yahoo and Bing, and every physician or specialists in the healthcare market...
I realize this sounds like a cliché healthcare marketing blog, but the seriousness of the issue cannot be ignored. Knowing how to select the right healthcare marketing agency in Los Angeles for your practice is paramount and the first true step to...
Just as a Starbucks patron has a unique brand experience with their local Starbucks, a patient will have a unique patient experience with a hospital or family physician. The patient experience has become a coined term for many medical organizations...
For a healthcare marketing firm, whether you’re in LA or Scottsdale, one of your ultimate goals is to improve the patient experience through social media, print materials, video and more. By improving the patient experience with your client’s brand, you...
Google estimates that people use ten online sources before they make a decision. How many medical resources, physician websites and competitors do you think your patients view before reaching your website or social profile? If you understand the...