Latest Healthcare Marketing Insights


Top 10 Trends in Healthcare & Medical Marketing for 2012

Along with increasing health care costs and the growing use of the Internet for marketing and social media solutions, the essentials of healthcare marketing are changing. Hospitals, physicians, insurers, patients, and other players in the healthcare...

The Complicated Marketing of Vaccines

The medical marketing of vaccines, like every other product out there, can either be marketed successfully with a positive brand message, authenticity and consistency, or it can fail with a poor story line and inconsistent plot. Without getting too...

Five Steps to Medical Search Marketing Success

While we enlist many different forms of advertising and marketing for clients in nearly every industry, medical marketing is something that Quaintise has always had a keen knowledge of. Every industry is distinctive, and requires unique marketing...

How To Select The Right Marketing & Advertising Team

Selecting the right medical marketing and advertising group can be a difficult decision. You’re putting your business, your baby, into the hands of someone else who might not understand what this business means to you. Whether you’ve grown it from the...

OB/GYN Marketing - Having an Authentic Brand Message

OB/GYN Marketing is very different than many other medical marketing disciplines, simply because the target audience is so specific and the topic can be a little bit delicate. You don’t want to overstep any subtle boundaries with your content and social...

OB/GYN Branding and Marketing Effectively

Do you know where the target market for your patient base is? Who are your patients and how far do they travel to get to your OB/GYN office? Is your practice the only game in town or are there myriad medical choices? Because of the competition in the...

Marketing For A New Medical Generation

Healthcare marketing is a growing field, which is a wonderful thing if you are at the receiving end of the marketing benefits. However, as reimbursement rates decrease, healthcare discussions rage, insurance premiums strike the middle-class, and...

Building Brand Trust in Consistency

Determining and creating your company brand is the single, greatest business decision that you will ever make. The brand can make or break your business, and a consistent brand can build unconditional trust between an audience and a product or service....

How To Build a Strong Business Brand

The downfall of every business is the race to the top. Unprepared runners run out of energy, strength and determination before the race ends, failing at completing their goal or sluggishly crossing the finish line with nothing to show for it. Marketing...

Facebook Best Medical Marketing Practices

The ultimate purpose of any social media profile is to create a buzz in order to generate traffic and leads. Growing an online presence does nothing for the bottom line if it does not redirect traffic to the source; the company website. Small Arizona...