Latest Healthcare Marketing Insights


How Pay-for-Performance is Changing Healthcare Marketing

Just as a Starbucks patron has a unique brand experience with their local Starbucks, a patient will have a unique patient experience with a hospital or family physician. The patient experience has become a coined term for many medical organizations...

Healthcare Marketing to Improve the Patient Experience

For a healthcare marketing firm, whether you’re in LA or Scottsdale, one of your ultimate goals is to improve the patient experience through social media, print materials, video and more. By improving the patient experience with your client’s brand, you...

80% of Internet Users Look Online for Health Information

Google estimates that people use ten online sources before they make a decision. How many medical resources, physician websites and competitors do you think your patients view before reaching your website or social profile? If you understand the...

Going Viral - The New Healthcare Marketing Medium

Facebook users are 24% more likely to view a brand positively if recommended or ‘Shared’ by a friend than users who hadn’t seen a recommendation but saw a News Feed update directly from the brand itself. Plainly speaking, if your friends Share, Like,...

Brand-Safe Advertising Now Available on YouTube

YouTube has come a long way since it’s inception just seven years ago. Since that time, it’s become a hub for amateur video, professional video, musicians, educators, physicians, and much, much more. In terms of advertising, however, YouTube has...

Tips for Landing the Deal

In business, whether it’s in the hotel industry or medical industry, there’s traditional marketing in Scottsdale with print, online, tv and radio, and then there’s the kind of handshake, face-to face, look-in-the-eye marketing that only a business owner...

Leveraging Google Search for Healthcare Marketing in 2012

“On any given day, more people are posing health questions to Google than posing health questions to their doctors.” — Google’s chief health strategist, Dr. Roni.   Do you remember that quote? In January of 2011 we ran a very popular healthcare marketing...

Are You Utilizing Google Plus?

There’s been a lot of talk about Google+ recently, and with the stark decline in Facebook shares and recent leveling-off of Pinterest, many are looking back at Google+ with interest. But how can medical practices and healthcare professionals use Google+...

Avoiding Spam Filters when Email Marketing

Email marketing is a crucial piece of your integrated marketing puzzle, yet all too often business owners abuse the power of email and get hit with Spam labels. It’s not surprising. Who wants to receive dozens of emails a day from businesses you’ve never...

Patients Using Social Media For Health Advice

When it comes to health concerns and touchy subjects such as STD’s, labor and birthing, and vaccinations, you might think that the last place people look to is Facebook and Twitter. However, a recent report from PricewaterhouseCoopers shows differently....