There are very few medical organizations in the world that understand the true meaning and effectiveness, and put it into action, as the Cleveland Clinic does. While many healthcare marketing firms try to convey the importance of patient experience and...
Creating an entire content marketing campaign is more than just posting a blog and sharing that blog on Facebook and Twitter – it’s about focusing all of your creative, advertising and healthcare marketing attention onto one topic and making that one...
Do your patients watch Dr. Oz? Do they enjoy The Doctors as well? How about shows like The Biggest Loser or read Runners Magazine? If you know these details of your patient’s interests, you can develop incredibly targeted ad campaigns on Facebook. Let...
I’m sure you’ve seen them – those Facebook posts from happy customers explaining a recent amazing experience at a local restaurant or grocery store. I came across one today that was posted by a restaurant-goer on the Facebook Wall of a Chili’s. It was...
At Quaintise, one of the most common concerns that we hear from potential clients is, “I don’t’ even want to know what’s out there on Google about me.” It’s a relevant fear. For physicians, the healthcare marketing field has changed so dramatically in...
We spend a lot of time discussing how to market your business, how to run a successful Facebook campaign, integrating storytelling, and how to select the perfect advertising platform for your medical team. But all too often healthcare marketing agencies...
At Quaintise, we understand that as social media tools become ubiquitous with healthcare marketing and advertising, fears will increase as to their true purpose and possibilities. These tools (Facebook, Twitter, Pinterest, etc) are synonymous with big...
According to Hubspot, inbound marketing is marketing with a magnet, not a sledgehammer — marketing based on content that attracts and nurtures prospects, not spam that interrupts them. I love that definition because it epitomizes what we do here at...
It’s an interesting idea; predicting the future by monitoring social media conversations. In order to be successful, healthcare marketing agencies in Los Angeles and around the nation are expected to be one step ahead of the game, leading their client’s...