Latest Healthcare Marketing Insights


In 2014, Physician Marketing Will Be All About Mobile

In every facet of mobile marketing, traffic has increased. From advertising to social media and web traffic, every client of Quaintise under the umbrella of healthcare marketing has seen a 30 to 50% increase in mobile traffic over the past year. And we...

Key Statistics To Capitalize on Digital Doctor-Patient Communication

Doctors and patients don’t communicate well, at least according to a recent poll released at the World Diabetes Congress of the International Diabetes Federation in Australia. The trouble with the perceived results is the simple fact that a better...

What Does SnapChat Have To Do With Healthcare Marketing?

News is sweeping the marketing world today regarding an amazing cash offer that was turned down. Facebook offered to buy SnapChat for $3 billion, but the 23-year-old owner refused. What a world we live in where $3 billion in cash is neglected. Are the...

The Healthcare Industry is a Mess, Simplify Your Marketing NOW

In today’s complicated and often confusing world of healthcare marketing, often times the simplest ideas and most transparent physicians and offices will come out on top. From the Affordable Care Act to explaining complex treatment procedures, the...

Behind the Curve: Why Physicians Need Email to Reach Out To Patients

Digital communication improves patient-doctor trust, frequency of physician interactions, and outcomes, according to a few recent studies. So, why aren’t you utilizing this form of communication with your audience? At Quaintise, we find the answer is...

Marketing Orchestration - What is it and Why is it Important

The consumer has changed, as has the patient. Today, the consumer and the patient are one and the same. The consumer-patient researches, shops around, compares, discusses, engages, asks questions, reads reviews, and weaves through a variety of mediums...

How Social Media Impacta Physicians and the Medical Industry

Social media platforms such as Facebook, Twitter, Pinterest and Instagram have been called “a pain in my side” by many physicians and medical professionals. Beyond the frustration, there is confusion, misunderstood myths, fear, and complete reluctance to...

Three Reputation Marketing Elements to Get Right Now

Your target audience knows when you’re naughty, and knows when your nice. As we come into the holiday season, it’s interesting to note that it’s not only old Kris Kringle who holds the list, it’s also each and every potential patient who you are...

Data-Driven Healthcare Marketing Strategies that Will Increase Results

Driving the most success with healthcare marketing campaigns begins with a clear goal. It’s really that simple, and yet that complicated. Your goal must be sharp, well-defined, and ultimately purposeful. In doctor marketing, a well-defined goal becomes...

Capitalizing on a Patient’s Healthcare Decision Making Pathway

As a physician, your online reputation is probably one of your most important marketing details. The simple act of identifying, researching and selecting a family doctor or specialist has changed dramatically over the years, and while word of mouth is...