Facebook is a complicated beast, especially when it comes to tangible ROI for healthcare marketing clients. Facebook itself has told marketing firms to “ abandon the industry's obsession with numbers of clicks and focus on more effective advertising...
It’s an interesting idea; predicting the future by monitoring social media conversations. In order to be successful, healthcare marketing agencies in Los Angeles and around the nation are expected to be one step ahead of the game, leading their client’s...
In healthcare marketing we often talk about building your business brand, building trust between your brand and your audience, and cultivating relationships through all forms of media. In 2013, the next generation of brand building will be in real-time;...
If you haven’t taken a good, long look at your SEO efforts in 2012 (search engine optimization) it’s time to get on it. With Google making changes to the algorithm every month, SEO is a constant and quickly changing field, and unless you have the time to...
If you want to build a remarkable brand presence online in 2013, you’ll need to refocus some of your healthcare marketing efforts towards content. Content comes in many forms, and in marketing it an mean a branded photo, a Facebook update, a Tweet, a...
Social media dominates our lives. From checking Facebook from mobile phones to sneaking a peek while on the clock, there is usually not a day that passes without a quick check on that News Feed. In fact, new research released from Nielsen is showing just...
The acronym HIPAA alone causes physicians and some healthcare marketing agencies to shudder in fear. The thought of running a successful Facebook campaign for a medical organization is nearly, well, unthinkable for many healthcare marketing agencies in...
Healthcare marketing on Facebook can be tricky for many reasons. HIPAA, for one thing, is a legal aspect that must always be on the forefront of any healthcare marketing agency’s mind, and then there’s the constantly evolving atmosphere of Facebook. One...
YouTube has come a long way since it’s inception just seven years ago. Since that time, it’s become a hub for amateur video, professional video, musicians, educators, physicians, and much, much more. In terms of advertising, however, YouTube has...