Latest Healthcare Marketing Insights


Healthcare Marketing in the Age of HIPAA Fears

The acronym HIPAA alone causes physicians and some healthcare marketing agencies to shudder in fear. The thought of running a successful Facebook campaign for a medical organization is nearly, well, unthinkable for many healthcare marketing agencies in...

Facebook and Physicians – Following HIPAA Regulations

Facebook's Denying the Obvious

  Healthcare marketing on Facebook can be tricky for many reasons. HIPAA, for one thing, is a legal aspect that must always be on the forefront of any healthcare marketing agency’s mind, and then there’s the constantly evolving atmosphere of Facebook....

Healthcare Marketing to Improve the Patient Experience

For a healthcare marketing firm, whether you’re in LA or Scottsdale, one of your ultimate goals is to improve the patient experience through social media, print materials, video and more. By improving the patient experience with your client’s brand, you...

Online Marketing Tips for Success

The internet provides limitless possibilities for business both great and small. From the mom-and-pop restaurant down the street to the high-rise medical building in downtown Los Angeles, building a brand presence online is essential, and manageable....

Is Facebook Turning Into Pinterest?

Since the dawn of Facebook, photos have been the most commonly used form of status update. From crazy college party photos to family photos and vacation photos, sharing photos on Facebook has always been somewhat of a staple of not only Facebook...

Facebook Integration Just got a Boost

In terms of branding and marketing, going social can be a scary proposition for many companies. Going social means opening yourself up to criticism, possibly some bad reviews, and the completely unpredictable. However, going social can also mean reaching...

Are You Utilizing Google Plus?

There’s been a lot of talk about Google+ recently, and with the stark decline in Facebook shares and recent leveling-off of Pinterest, many are looking back at Google+ with interest. But how can medical practices and healthcare professionals use Google+...

Patients Using Social Media For Health Advice

When it comes to health concerns and touchy subjects such as STD’s, labor and birthing, and vaccinations, you might think that the last place people look to is Facebook and Twitter. However, a recent report from PricewaterhouseCoopers shows differently....

Three Steps to Increasing Facebook EdgeRank

Yesterday we talked about Facebook’s Edgerank and what it all means. In social media marketing and brand marketing, understanding how to reach your target audience is paramount, so understanding Facebook’s Edgerank should really be second to none. There...