There has been a trend on Facebook over the past year to increase engagement by literally asking for Likes, Comments and Shares. This technique, called Like-Baiting by Facebook, has been so successful that morally unethical Facebook pages have taken the...
By now you know how important social media marketing is for your practice. Beyond simply driving traffic to your website, you should also know by now that Facebook can be used to collect Big Data and narrow down your audience to most effective segment....
Facebook Advertising has come a long way over just the past few months. With Custom Website Audiences, improved metrics and greater targeting options, the possibilities are endless. At Quaintise, Facebook Advertising plays a large role in our full-scale...
Is there such a thing as The Perfect Facebook post? If you're a physician seeking out a better way to engage with your patients online, you want me to say, "Of course there is!" But, it's not always that simple.
The power of Facebook is limitless, especially for physicians. When it comes to increasing the visibility of your brand, your practice or your hospital, there are few avenues that allow for such hyper focused targeting and messaging. When you take a...
When I think of social media and healthcare, two big names come to mind – The Cleveland Clinic and the Mayo Clinic. These are the powerhouse of social media and healthcare. They’re doing everything right, and for all the right reasons, which makes it...
According to stats, mobile usage will outpace desktop usage within the next year. In fact, at the end of 2013 there were 1.3 billion smartphones in use and 1.6 billion PCs in use. And while mobile usage is about to surpass every barrier, it’s mobile...
When determining how to spend your marketing budget, the road can get a little bumpy. There’s always print, radio and banner ads, but then there’s mobile placement, SEO, public relations, local advertising, video marketing, and social media. That’s to...
Most marketers and advertisers have a love/hate relationship with Facebook Ads. You either have high Cost Per Click, and are on the hate spectrum, or you have low CPC and are on the love spectrum. It all comes down to do you know what you’re doing, and...
The greatest fear that keeps physicians from improving their digital presence, mainly in the form of increased reviews, is that a patient will leave a scathing review. Physicians are terrified that a patient will leave a 1-star testimonial, thus...