Latest Healthcare Marketing Insights


Are Your Patients Engaging with Your Brand? (why you needed to be on this yesterday)

Facebook, much like Google, is constantly evolving, staying ahead of the spammers, the scammers, the cheaters, and the haters. The relentless evolution has purpose – to better the brand experience for Fans, and to make money. These are essentially the...

Prospecting vs Retargeting – Your Healthcare Marketing Team’s Dilema (and why you should care)

There has been a lot of interesting talk surrounding retargeting and prospecting, especially in the realm of social media. In healthcare marketing, retargeting and prospecting are integral elements of any campaign, which is why it’s always so interesting...

Capitalizing on Real Time Marketing in Healthcare (and why your team needed to start yesterday)

Healthcare marketing is a delicate dance precision pitching and well-crafted brand messaging. It’s about getting it right the first time, engaging a target audience actively, visually and contextually. An aspect of healthcare marketing that many Los...

Understanding Your Target Demographic with Facebook’s New Graph Search

Facebook Graph Search for healthcare marketing Since it’s universal roll-out yesterday, Facebook’s new Graph Search has been all the talk of marketers and techies in the healthcare marketing industry. Of course, as early adopters of Facebook’s Graph...

Big Data Means More Bang For Your Buck with Targeted Facebook Advertising

Social media advertising is an ever-evolving field. Facebook has progressed form simple sidebar ads to News Feed integrated Sponsored Stories and innovative forms of advertising masking as organic posts. As a healthcare marketing strategist, it’s my...

Five Facebook Campaigns That Will Boost Engagement And Increase Visibility

Blog, Post, Advertise - Rinse and Repeat

When talking to prospective clients about the importance of Facebook, I like to utilize the phrase blog, post, advertise, and, of course, repeat. Content marketing and social media marketing in healthcare go hand-in-hand. You cannot successfully take...

Facebook Ads About To Get A Big Facelift

I love following Facebook in my News Alerts. They are always up to something, and for a social media healthcare strategist, it’s exciting and intriguing to keep a close eye on Facebook News. Currently, Facebook has 27 Advertising options for Facebook...

Are Physicians on Facebook Too Much?

New healthcare research is shedding some disturbing light on exactly what the staff inside of an ER are doing at any moment throughout the day, or night. As professionals in the healthcare marketing industry, we are well aware of how paramount Facebook...

Physicians - Stay Ahead of the Marketing Curve

True marketing leaders must innovate continuously to stay ahead of the market, by creating needs, rather than only responding to them. – Forbes.com