Latest Healthcare Marketing Insights


Positive Vibes Going Viral for Physicians on Facebook

I’m sure you’ve seen them – those Facebook posts from happy customers explaining a recent amazing experience at a local restaurant or grocery store. I came across one today that was posted by a restaurant-goer on the Facebook Wall of a Chili’s. It was...

Physicians - Have You Googled Yourself Lately?

At Quaintise, one of the most common concerns that we hear from potential clients is, “I don’t’ even want to know what’s out there on Google about me.” It’s a relevant fear. For physicians, the healthcare marketing field has changed so dramatically in...

Should Physicians be Utilizing Facebook?

At Quaintise, we understand that as social media tools become ubiquitous with healthcare marketing and advertising, fears will increase as to their true purpose and possibilities. These tools (Facebook, Twitter, Pinterest, etc) are synonymous with big...

Physicians - Getting it Right with Social Media

Social media for physicians and specialists is no longer an innovative healthcare marketing strategy of the future; it’s here and it’s a necessary component of any successful integrated marketing campaign. From launching a targeted healthcare blog to...

How to Calculate Facebook Advertising ROI

Facebook is a complicated beast, especially when it comes to tangible ROI for healthcare marketing clients. Facebook itself has told marketing firms to “ abandon the industry's obsession with numbers of clicks and focus on more effective advertising...

Can Social Media Help Your Physicians Predict the Future?

It’s an interesting idea; predicting the future by monitoring social media conversations. In order to be successful, healthcare marketing agencies in Los Angeles and around the nation are expected to be one step ahead of the game, leading their client’s...

Real-Time Relationship Building in 2013

In healthcare marketing we often talk about building your business brand, building trust between your brand and your audience, and cultivating relationships through all forms of media. In 2013, the next generation of brand building will be in real-time;...

Google's Busy Year - 2012 SEO Review

If you haven’t taken a good, long look at your SEO efforts in 2012 (search engine optimization) it’s time to get on it. With Google making changes to the algorithm every month, SEO is a constant and quickly changing field, and unless you have the time to...

Medical Content Marketing Tips for 2013

If you want to build a remarkable brand presence online in 2013, you’ll need to refocus some of your healthcare marketing efforts towards content. Content comes in many forms, and in marketing it an mean a branded photo, a Facebook update, a Tweet, a...

Social Media Strategies for 2013 - The Human Condition

Social media dominates our lives. From checking Facebook from mobile phones to sneaking a peek while on the clock, there is usually not a day that passes without a quick check on that News Feed. In fact, new research released from Nielsen is showing just...